Adam Houghtaling

Location Los Angeles
Bio

Writer/Editor/Digital Strategist

Magazine Editor Journalist Content Strategist
Projects
5 Projects

Work History

Digital Media and Content Marketing Consultant
Self-Employed
Dec 2011 – Present
Greater New York City Area
Specializing in editorial and content marketing strategy and execution providing budgets, workflows, staffing and content deliverables for clients including: Marcus Samuelsson's Food Republic, Anolon Cookware, PrefixMag, AARP, Singularity Co., Errybody Different, Mediabend Capital, and others.
Editorial Manager
Fender Musical Instruments Corporation
Sep 2016 – Jul 2017
Greater Los Angeles Area
Strategized, launched and managed daily operations of new content marketing initiative. ? Delivered and implemented user-focused, analytics-driven content marketing strategy and budget aligned with marketing research and goals, competitive research, brand style guide, and collaborative KPIs (including e-commerce, artist relations and growth teams) ? Increased content-driven PVs 4x over previous Fender site within 6 months ? New daily content responsible for ~40% of inbound traffic within 9 months ? Worked with global marketing teams to implement content on intl sites ? Created and maintained daily Asana content marketing calendar ? Created and shared weekly content reports featuring metrics and analysis covering traffic, goal progress, revenue and insight ? Produced Fender Weekly newsletter with e-commerce team for 1M subscribers ? Managed content for Fender Tone app and marketing site for the relaunch of Fender’s best selling amp (Fender Mustang) ? Developed and managed content migration strategy
Editor in Chief / Brand Director at BlackBook
Vibe Media
Aug 2012 – Mar 2013
Greater New York City Area
Led the BlackBook culture brand including BlackBook print magazine, BBook.com, digital editions, video, social media, and Access Networks, which provided content to MTV, Out, and Bravo among others. (BlackBook sold in 2013) ? Managed team of 12 in-house and freelance editors and designers to create culture print product and daily digital content site ? Streamlined three previous BlackBook budgets into one with an emphasis on tracking content and reducing T&E spend ? Directed “zero issue” strategy to streamline and re-introduce brand with focus on analytics, digital and video ? Exceeded all digital traffic and revenue goals for the first time in 5 years within 10 weeks ? Oversaw product improvements for in-house brands Vibe and Uptown
Digital Content Director
Martha Stewart Living Omnimedia
Jul 2011 – Jan 2012
New York, New York
Led 23 in-house and freelance editors, including social media and video teams, creating daily content for all MSLO brands across four websites and 9 blogs with a combined 13M unique monthly visitors. ? Delivered content strategy that streamlined editorial efforts and optimized focus on analytics, social media, video, and e-commerce ? Delivered style guide for in-house branded content business ? Managed multiple strategic partnerships: Apple, Google, Flipboard ? Worked collaboratively with advertising, marketing, television, and consumer product divisions to deliver content-driven RFPs and multi-platform programs for advertising partners ? Managed “Martha’s Circle” influencer program to deliver content marketing for advertising partners from more than 40 independent content creators
Digital Editorial Director
Conde Nast
Apr 2006 – Oct 2009
New York, New York
Created and managed all Gourmet digital strategy and operations including video, podcasts, social media, apps and marketing sites reaching 1M uniques within 10 months and receiving multiple industry accolades. (Gourmet closed in Oct. 2009) ? Hired first in-house video producer at Conde Nast resulting in a James Beard Award for the gourmet.com series, The Test Kitchen ? Created, produced and edited The Gourmet Podcast ? Created site for WGBH/Zero Point Zero series, Gourmet’s Diary of a Foodie ? Exceeded 2009 revenue projections by 170% ? Created user registration- and subscription-driving consumer marketing campaigns that increased online subscriptions by 112%
Editor
AOL
2002 – 2006
Washington D.C. Metro Area
Editor at AOL CityGuide and AOL RED
Web Editor
Consumers Digest Communications LLC
1998 – 2001

Education

BS Communications
Emerson College

Skills