Alexandria Berntsen

Location New York

Creative Director at We Were Once Fiends

Designer Creative Director Fashion Designer
1 Projects

Work History

Director / Managing Partner
The Independent Project
Nov 2015 - Present
Greater New York City Area
The Independent Project utilizes a local network of the best independent sewers, pattern-makers, and factories in NYC to take your project from initial concept to final product. Whether apparel or accessories, our services can be customized to fit your needs at every and any stage of the process. START UP BRANDS AND NEW PROJECTS Strategy and Planning Creative Direction Brand Positioning Budgeting: Design, Sampling, and Production DESIGN AND DEVELOPMENT Creative & Technical Design Pattern and Sample Making Research and Trend Analysis Color Story and Fabrication Sourcing: Material and Labor Needs Washing, Dyeing, and Finishing Techniques Fit and Silhouette SAMPLING MANAGEMENT Set up customized sampling templates Design, Specs, Patterns, Fit, and Construction Price Negotiation Supervision and Quality Control PRODUCTION MANAGEMENT Set up customized production templates Production Analysis and Budgeting Schedule and Timeline Material Ordering Labor Negotiation and Supervision Quality Control Costing
Creative Director / Owner
We Were Once Fiends
Nov 2013 - Present
Greater New York City Area
Responsible for designing and launching new clothing label • Brand Identity: Introduced a clear foundation for brand’s core aesthetic and philosophy • Development: Design and launch of the F/W 14, S/S '015, and F/W '015 Collections • Logo, Label and Print Design • Fabrication, trim, and hardware selection • In charge of sketching, specs, and fittings; managing all pattern-making, and sample-making • Direction and management of photo shoot and look book design. • Presentation and Photo-shoots: casting, fitting, set development, and music • Sales: In charge of market weeks in New York and Paris, and all new store accounts
Jen Kao
Oct 2006 - Oct 2013
DESIGN DIRECTOR: Directing all members of design team in all stages of collection development • Research Development: inspiration, themes, silhouettes, color story • Collaborate with Creative Director to develop new design related ideas, and sketches • Print and Embroidery development • Fabrication, trim, and hardware selection and development • Development of innovative techniques in fabrication, surface treatments, and garment finishing • Oversee all design related schedules to ensure timely sample delivery • Extensive runway show involvement: casting, fitting, set development, and show music GARMENT TAILORING AND CONSTRUCTION: • Excellent understanding of garment construction, fit and high-end finishing techniques • Manage sample development process with in house atelier and staff • Pattern making direction and fit supervision • Point of contact in design regarding all samples • Conduct team meetings; enforce calendar deadlines SALES AND PRODUCTION: • Communication with the Sales team regarding new collection progression • Oversee line sheet development, and line costing • Supervise communication with domestic and oversees vendors • Attend production fittings • Oversee production deliveries and final TOP approval MANAGEMENT RESPONSIBILITIES: • Leadership role in design, sales, production, and management teams • Track each employee’s progress; conduct regular performance reviews • Responsible for staffing – in charge of interviewing and testing candidates, promotions and terminations OTHER RELATED DESIGN EXPERIENCE: • Shoe, Accessories, and Fine Jewelry Design Development for runway and capsule collections • Photo shoots • Brand Development • Collaborations


AAS Fashion Design
Fashion Institute of Technology
2003 - 2005
Bachelor of Arts (B.A.)
University of Vermont