Visa FIFA | Samba of the World | Brazil
Visa asked us to create their campaign for the FIFA World Cup™ in Brazil. Instead of creating a million dollar commercial, we decided to split the budget and partnered with 32 filmmakers from the 32 qualified countries, gave each a Visa Credit Card with the same value and asked them to interpret the same script through the lens of their country. Each film pays tribute to the hosts by re-imagining the great song "Samba da Bahia.” The result is a fan’s anthem to the greatest of sports passions. An anthem that we then showed on an interactive website where the user intuitively could jump form one movie to another.