Amy Yvonne Yu

• The Selby – culinary & beverage director (2011 - current), Fashionable Selby (2013), Edible Selby (2010-2011). • Sr. Producer: Facebook Creative X (8.2019 – present) • Sr. Integrated Producer: Butler, Shine, Stern & Partners (7.2019 – 8.2019) • Sr. Integrated Producer: Lyft (6.2019 – 7.2019) • Print Producer: Facebook – Creative X (5.2019 – 6.2019) • Executive Producer: Elephant – Unison, Apple (2.2019 – 5.2019) • Sr. Video Producer: Thumbtack – Brandi & Kevin A Wedding by Thumbtack (8.2018 – 1.2019) • Sr. Producer: Collins – Bose Frames launch 2018 (7.2018 – 8.2018) • Executive Content Producer: AKQA – Levi’s x Justin Timberlake Fresh Leaves launch 2018 (4.2018 – 7.2018) • Executive Producer: Flavor Group – Fernet Branca brand films (4.2018) • Art Buyer & Print Producer: Facebook – The Factory (2.2018 – 3.2018) • Executive Producer: Dr. Octagon – Flying Waterbed music video (8.2017 – 3.2018) • Sr. Producer: AKQA – IBM Watson experiential, Activision Destiny 2 Antonio Brown spot, Activision Destiny 2 Ghost Skill videos (Cannes Digital Craft Silver Lions 2017), Levi’s Holiday 2017, ServiceNow rebranding (7.2017 – 2.2018) • Sr. Producer: R/GA – Big Heart Pet Brands (1.2017 - 4.2017) • Integrated Producer: Odysseus Arms – Facebook Global Causes launch (illustrations, t-shirts, animated gifs, 12,000 origami hearts, art installations, celebrity films with Susan Sarandon, George Lopez and Sean Penn.), Kodak Alaris Holiday spots, HotelTonight stills and videos. (1.2016 – 12.2016) • Sr. Experiential Producer: Venables Bell & Partners – Massage Envy (8.2016 - 9.2016) • Sr. Experiential Producer: Wieden+Kennedy New York – Equinox Goldrush (7.2016 - 8.2016) • Art Producer: Camp + King – UGG global print with Tom Brady (6.2016 - 7.2016) • Producer: Heist – Google AdWords Olympic spot :90 with gold medalist Michael Johnson (3.2016 - 4.2016) • Social Media Content Consultant & Creator: Flavor Group – Fernet Branca (2015 -2016) • Art Buyer & Producer: Duncan/Channon (2015)

The Selby: culinary & beverage director Fashionable Selby: researcher http://amzn.to/17qmziT Edible Selby & New York Times T Magazine: producer (stills and video) Kirk Lombard http://tmagazine.blogs.nytimes.com/2012/09/04/edible-selby-kirk-lombard/ Mushroom Hunting With Connie Green http://tmagazine.blogs.nytimes.com/2012/08/13/edible-selby-mushroom-hunting-with-connie-green/ The Big Morel Cookout With Connie Green http://tmagazine.blogs.nytimes.com/2012/08/23/edible-selby-the-big-morel-cookout-with-connie-green/ Chez Panisse Turns 40 http://tmagazine.blogs.nytimes.com/2011/08/29/chez-panisse/?scp=3&sq=chez%20panisse&st=cse

Clients: Activision, Anheuser-Busch, Audi, Gap, Google, Levi Strauss, Nike+, Nike Air Jordan, Nvidia, Safeway, Sony Playstation, Target, Visa FIFA 2014. • Production for stills, videos and experiential. • Art buying & curating campaigns for print, video, interactive & experiential. • Post production management: CGI, editorial, motion graphics, music search & licensing and retouching. • Produced 32 :90 videos globally for the Visa FIFA 2014 Samba of the World interactive experience. Cannes Cyber Lions 2015 Shortlist. AICP 2015 Next Awards Shortlist Best Integrated Campaign. • Produced videos globally in 8 languages for the Live in Levi’s Project. • Produced livestream interviews with star athletes and celebrities, still photography, videos, and digital summit VIP event for Nike Air Jordan during NBA All Star Game 2014 in New Orleans. • Produced 3 new product videos for Google I/O Conference 2013. • Freelance Sr. Integrated Content Producer & Art Buyer (12.2012 – 6.2013)

Google+: brand photography, videos for Google I/O Conference (stills, motion and motion graphics).

http://www.facebook.com/media/set/?set=a.10151128559935913.432345.21415640912&type=1

Clients: Ad Council, Del Monte Pet Foods, Dow Chemicals, EA Games, Hilton, Kaiser Permanente, Kikkoman, Kraft, Levis’ Dockers, Pacific Gas & Electric, Providence Everett Medical Center, SoCal Edison. • Art buying & curating campaigns for print, interactive & experiential. • Recommending all artists and crew for campaigns from concept to finish. • Manage a crew of up to 30 on set. • Negotiating and producing all projects within allotted budgets and time lines. • Creating and managing schedules from conception to post production. • Gathering all feedback from creatives and clients to vendors. • Maintaining professional relationships with all artists and their agents. • Archiving and maintaining logs of all files and imagery. • Researching imagery (stock and otherwise) for creatives. • Paying all vendors on a timely and accurate manner.

Clients: Adidas, AOL AIM, AOL Moviefone, Boost Mobile, ExpressJet, Toyota Lexus, Toyota Scion. • Responsible for art buying and trafficking all projects across all mediums. • Negotiating contracts with artists regarding usage and fees. • Standardizing the company workflow to create a trafficking process. • Project management of all work and creating schedules. • Studio management of all creative resources. • Trafficking all materials and signed off for quality assurance • Act as liaison between 50 people in house.

Project Administrator: FatCat Digital, San Francisco, CA (12.2002 - 3.2004) • Standardizing the company workflow. • Gathering information and materials for estimates. • Preparing all materials and pertinent information for retouchers. • Trafficking projects as they come in-house. • Ensuring all materials to be shipped are ready and shipping deadlines met. • Reviewing all proofs from printers. • Invoicing accurately and promptly. • Backing up critical data on a daily basis.