Axel Gimenez

Location New York

Director, Filmmaker

Animator Cinematographer Post Producer
16 Projects

Work History

Executive Producer & Director
AGBK Productions LLC
Feb 2007 – Present
New York, NY
Create engaging, impactful motion graphics and films for wide array of clients including authors, musical artists, and multi-billion dollar brands including Dove, AXE, Chobani, and Heinz. Content creator, director, cinematographer, and editor on all video projects including logistics planning, client communication, and storyline development. Selected Achievements: ? Owned all creative and technical elements from brief to completed delivery for a launch-event video of AXE’s highly popular Apollo line of men’s fragrance and deodorant. ? Produced visual representation of Unilever’s hair and fragrance long-term goals for press conference screening based on meticulous analysis and deep understanding of Unilever mission. ? Director and creative lead on highly effective Heinz video showcasing philanthropic efforts for veteran support through promotion of Wounded Warriors product, significantly increasing awareness and revenue for charity.
Director of Video Content Production
Atmosphere BBDO / Organic
Apr 2011 – Present
Greater New York City Area
Masterfully tell visual stories through motion graphics and video production across diverse brands and categories with global digital advertising agency. Closely collaborate with Creative Director, development teams, client stakeholders, and account managers on compelling photography and videography marketing content development from concept to delivery. Strategically and creatively drive art direction through effective presentation development, client interaction, and resource allocation. Selected Achievements: ? Co-creative lead that oversaw the art and design team for HP’s enterprise-wide social media development business, successfully creating 2D and 3D branding productions for Facebook, YouTube, Twitter, and Instagram. ? Conceptualized, designed, shot, and edited award-winning digital video campaign launching Marriott’s Autograph Collection of independently-owned boutique hotels. ? Played key role in directing interactive video elements of positively messaged game, “Mute the Mouth: An Above the Influence Game” aimed at resisting teen peer pressure. ? Secured significant ongoing digital business through successful video concept presentation, working directly with Executive Creative Director on mnemonic animation development. ? Led creative planning and workflow of design team on Marvel’s award-winning Avengers special comic celebrating bravery, tolerance, and diversity.
Designer & Senior Flash Animator & Developer
American Idol / Core Entertainment
Jun 2006 – Feb 2007
Greater Los Angeles Area
Collaboratively partnered with marketing and creative teams including graphic artists, show producers, technical developers, testers, project managers, and technical writers to deliver new audience-oriented visual content on weekly basis. Selected Achievement: ? Enhanced brand visibility on variety of platforms, designing and developing games and creating promotional spots, fan contests, and sponsor-branded web pages.
Technical Producer/Online & Mobile Promotions
The Walt Disney Company
Sep 2004 – Jun 2006
Greater Los Angeles Area
Directed technical and marketing projects, process engineering, web development, and design and product feature development for Disney’s theme park and cruise line sites and mobile apps in major markets. Effectively communicated complex changes and concepts to diverse cross-functional teams, including documentation for both technical and non-technical audiences. Selected Achievements: ? Successfully translated business goals into technical product requirements for web and mobile production, utilizing excellent strategizing and creative thinking skills. ? Accomplished project goals and marketing objectives through coordinated team efforts with senior marketing executives, engineers, designers, producers, and vendors.
Founding Member, Lead Guitar, Backing Vocals
Closure, TVT Records
May 2000 – Jun 2004
Los Angeles, CA
Co-Founded the rock group, Closure. Responsible for getting initial record label interest which led to the band being pursued by all major labels with nothing more than a three-song demo. First show in front of a live audience was for 10,000 people at a Molson Ice Summer X-Games event in Vancouver Canada. More details require an in-person meeting and a few drinks. Selected Achievements: ? Famous in Canada. ? Album debuted on Billboard‘s Top 200. ? Song featured in the Hollywood film, “Darkness Falls.” ? Numerous TV and on-air radio appearances. ? Hung out with Jared Leto while touring with 30 Seconds to Mars.


University of Southern California
1995 – 2000