Producer | Development, Marketing, Sales & Distribution
Jun 2016 - May 2017
Operations Manager | Marketing & Advertising
Rebel Lane Inc.
Jan 2015 - Jun 2016
Beverly Hills CA
Successfully marketed and launched promotional release of branded music content via radio spots, offline activations, all digital platforms, daily monitoring of social behavior, email blasts, and creative implementation of strategic connections with tastemakers found in radio, television, and social famous people (Facebook, Twitter, Instagram, Vine, and Youtube famous celebrities), and successful development of fan club and brand ambassadors.
Responsibilities also included: overseeing the CRM team, handling negotiations and upfront deals, partnerships & offsite brand activations, analyzing digital sales revenue, investigating new business opportunities, monitoring sales strengths, implementing department procedures & operations, licensing & touring opportunities, key music festivals/events, alignments and representation by major talent agencies.
Producer | VP Film Sales, Development, Marketing & Distribution
The Bubble Factory | The Movie Machine
Jan 2007 - Dec 2014
Beverly Hills CA
Successfully negotiated, distributed and marketed multimillion-dollar independent film projects domestically in key cities combined with research into designated marketing areas (DMAs) that resulted in increased brand awareness, theatrical attendance, and consumer consumption of film in key markets.
Negotiated best ad buys by reviewing analytics, metrics and trends that enabled company to optimize online engagements and theatrical attendance and successfully increased revenue benchmarks.
Responsibilities included: All aspects of film production, budget creation, distribution negotiations, marketing & branding (creation of marketing materials), management of advertisement budgets, and fulfillment of all delivery requirements to distribution partners.
Development Executive | Marketing & Distribution
Feb 2007 - Jan 2008
Supported the development, production and distribution of independent film projects.
Focused on budget creation, production accounting, fulfillment of union obligations, and the successful fulfillment of delivery requirements to distributors.
Successfully produced and theatrically distributed companies films and supported release with strategic marketing efforts including advertisement buys that focused on social media platforms, TV spot rotations, key events and movie premieres.
Mar 2005 - Feb 2007
- Assisted producers and directors on feature films
- Provided support in the creation of budgets, schedules, and production progress reports.
- Coordinated multiple meetings, handled special projects, screenings and pitches.
- Provided desk coverage, script coverage, and screenplay analysis.