Cameron Schiller

Location New York

Director of Creator Content, Sundae ⚡ 72andSunny

Creative Director Director
0 Projects

Work History

VP, Talent Operations @ SoulCycle
SoulCycle Inc.
Jun 2018 - Jun 2019
Greater New York City Area
SoulCycle is one of the most disruptive and innovative brands in boutique fitness, with a world renown experience that brings people together through indoor cycling classes and other fitness experiences. SoulCycle has 90+ studios in the US, Canada, and London (2019). In 2018, SoulCycle launched a new media division that creates music, video programming, and events. SoulCycle also launched a talent agency, in partnership with WME, to represent their fitness instructors.  - Created internal Instructor Tracking System to measure/track lifetime performance, and initiate informed decision making around 3 business pillars (studio, media, retail) - Designed Instructor Development Roadmap, and new Career-Pathing Model and Promotion Process to increase talent engagement, retention and quality assurance across all studios - Developed Instructor Continuing Education Model to forecast Instructor capacity and staffing needs, while maximizing profitability and cost-savings - Launched Talent Operations in international market (London) to support overseas brand expansion - Co-developed new Talent Management Division to elevate Instructor impact and attract external brand opportunities
Director of Influencer Marketing, Sundae
Oct 2016 - Apr 2018
Greater New York City Area
- Oversaw team responsible for understanding and monitoring competitive landscape to drive innovative ideas/solutions and best-in-class Influencer campaigns - Built and managed a community of 3,000+ top Influencers across beauty, travel, lifestyle, parenting, adventure and sports - Co-Lead Strategy & Technology Teams to develop internal tools to identify and map top Influencers in the world - Developed bespoke ambassador networks for brands to support evergreen content, tentpole initiatives, event activations and brand collaborations - Oversaw team of account managers responsible for execution of campaigns (identification, recruitment, contracting, production and reporting)
Sr. Integrated Producer, ACE (Freelance)
Greater New York City Area
New Balance, Sony Originals, Verizon, Perrier
Sr. Director, Content
BOND Strategy and Influence
2010 - 2014
New York, NY
- Developed content communication strategies and directives for agency partners - Responsible for identifying new opportunities for clients' business growth through the development of film & content initiatives. - Led Marketing in release of 30+ independent films - Produced 40+ digital film projects for brand and entertainment partners. - Produced and Directed 5 live events, including film premieres at SxSW and GE's Why Design Now Triennial at The Lincoln Center Brands: American Express OPEN, GE, Luxury Collection, The Economist, A&E Films: Exit Through The Gift Shop, Senna, The Imposter, Women War & Peace
Production Coordinator
RSA Films
2005 - 2008
Los Angeles
Dunkin Donuts, Adidas, Vodaphone
Production Coordinator
2004 - 2008
Los Angeles
California Tourism, Hummer
Production Coordinator
Anonymous Content
Los Angeles, CA
Production Assistant (PA)
RSA Films
2003 - 2004
Los Angeles
Rolling Stones, Sony Playstation, Adidas, Xbox
Assistant to VP Production
SPE (Screen Gems)
2002 - 2004
Culver City, CA
Resident Evil, Underworld
Executive Assistant
SPE (Screen Gems)
2000 - 2002
Culver City, CA
Ali, Black Hawk Down, XXX, Spider-Man, Men in Black II
Marketing Intern
Fox Filmed Entertainment
1999 - 2002
Los Angeles, CA
Star Wars Episode II, Planet of the Apes, Minority Report, Moulin Rouge, Road to Perdition, Transporter, 28 Days Later


B.A. Screenwriting
Loyola Marymount University
Bachelor of Arts (B.A.)
The George Washington University - School of Business