Carina Maggar

Location London

Copywriter / Creative

Creative Director Copywriter Lifestyle Blogger
2 Projects

Work History

Freelance Copywriter
Edge of Ember
Jul 2020 – Present
London, England, United Kingdom
Website and campaign copy, product descriptions, email and social media copy.
Touch Associates
Mar 2019 – Aug 2020
Leatherhead, Surrey, United Kingd
Copy work included: Schlumberger SIS Global Forum 2019, Rentokil, Ford, Sanofi, Merck.
Creative Content Manager
May 2018 – Dec 2018
Twickenham, United Kingdom
Responsible for driving the content vision of the Twickenham Film Studios brand. Leading creative strategy, content ideation and managing the creation process across a number of disciplines including copy, video, events and creative direction.
Film and Entertainment Writer
Mar 2014 – Nov 2018
London, United Kingdom
My most popular article 'Instagram is Ruining our Brains' led to an appearance on the discussion panel of BBC's Newsnight. The discussion being 'Is Social Media Harming Children?' (the answer is yes).
Presenter & Producer
The Ones : inspirational conversations
Feb 2017 – Aug 2018
London, United Kingdom
The Ones is a series of inspirational conversations; each episode is an informal chat with an influential person within their industry. I research, script and produce each interview. The episodes are released on YouTube and are available as podcasts on iTunes and SoundCloud. The most popular episode with Rory Sutherland has over 83,000 views.
Head of Creative
One One One
Oct 2016 – May 2018
Percy Street, London
Employed as the sole creative with one challenge; to create a brand unlike any other in the real estate industry. I was responsible for the corporate creation of the brand, as well as all content across areas of the business; from creative direction, direct mail, to copy.
Condé Nast International
Jul 2015 – Sep 2015
Worked alongside the Creative Director developing copy and concept for campaigns including Levi’s (Glamour), Tudor watches (GQ/Traveller) & Ugg (Vogue). Presented and developed online content for Levi’s and Glamour magazine.
Presenter and Creative - 'The 401 Show'
Aug 2012 – Jun 2013
London, United Kingdom
A weekly YouTube show. I was involved in all aspects of the 4:01 Show, from initial concept through to branding, casting and production. Played a key role in a small team, working alongside the Producer, researching and redefining existing ideas and treatments in a fast-paced environment. Scripted and developed the show’s tone of voice. Managed daily social media content and interactions across Twitter, Google Hangout & Facebook.
Jul 2011 – Aug 2012
London, United Kingdom
Developed campaigns and treatments for Nintendo, Sony and Nike. Involved in the rebranding of Children in Need and Cornetto.
MTV UK, Northern & Eastern Europe
May 2012 – May 2013
London, United Kingdom
Acted as front-face of MTV Voices and MTV Staying Alive, interviewed celebrities and music artists around the UK. Events covered include London Fashion Week, MTV’s Brand New and MTV‘s Staying Alive World Aids Day.
International Social Responsibility for MTV Networks
Viacom International Media Networks
Jul 2012 – Nov 2012
London, United Kingdom
Conceptualised articles for MTV Voices, MTV Staying Alive and MTV Shuga. Pitched and scripted concepts for treatments for all online content.Researched social trends and structured interviews with celebrities. Monitored all social media activity across the brand.
Freelance Creative
Mar 2011 – Mar 2012
London, United Kingdom
Worked alongside the Creative Director, involved in all brainstorms and responsible for critiquing campaign ideas. Copywriting work included Coke Zero, SBTV, Topshop, Guinness, Lucozade and Marmite.


Bachelor of Arts: BA (Hons)
Buckinghamshire New University
2009 – 2012
Bachelor’s Degree
University of East London
2015 – 2016
Leeds College of Art
2008 – 2009