I create rich content and branding strategies for companies in the fashion, beauty,
lifestyle, and hospitality sectors.
I am passionate about our evolving digital landscape and the development of global,
local and virtual communities.
Fashion Director & Executive Editor
Purple Fashion magazine
Feb 2007 - Jun 2017
Director of biannual fashion and culture publication, responsible for all editorial content as well as all budgeting, scheduling, printing, marketing, and distribution
Manager of an international team of in-house and freelance editors, photographers, and stylists
Creator and manager of partnerships for branded content including social media and multimedia for Chanel, Louis Vuitton, Gucci, Audemars Piguet, Berluti, Armani, Hugo Boss, Rag & Bone and Belvedere
Organizer of launch events for each new issue in New York, Paris, Los Angeles, Milan, London,
Tokyo with brand partners including Bulgari, Louis Vuitton, Milk Makeup and Vionnet.
Creative developer of online platform Purple Diary, including project management, design and
functionality updates; launch and management of social media platforms and mailing list;
launch of Purple Boutique eCommerce.
Director & Partner
Feb 2007 - Jun 2017
Project manager for international advertising campaigns and seasonal marketing strategies for brands including Uniqlo, Santoni, Hogan and Iceberg.
Liaison for in-house teams at Chanel for the creation of three branded publications:
o Catalog for Zaha Hadid-designed Mobile Art pavilions in Hong Kong, Tokyo, and NY
o Seasonal brand book 31 rue Cambon
o Online press platform Chanel News
Collaborator with in-house teams at French department store Printemps to coordinate, produce, and create content for several issues of their custom publication.
Creative phase, production and content creation for digital brand platforms including Chanel,
Armani, Louis Vuitton, Ferragamo and Adidas.
Company-wide project management including creation of current workflow and scheduling
system; content management system for editorial and commercial projects; budget
management tools to inform future projects and keep current ones on track; contacts database
to manage international guest lists and mailers.