Caroline Gaimari

Location Paris

Fashion Director

Magazine Editor Creative Director Art Director
18 Projects

Work History

Creative Director
Freelance, self-employed
Jun 2017 - Present
I create rich content and branding strategies for companies in the fashion, beauty, lifestyle, and hospitality sectors. I am passionate about our evolving digital landscape and the development of global, local and virtual communities.
Fashion Director & Executive Editor
Purple Fashion magazine
Feb 2007 - Jun 2017
Paris, France
Director of biannual fashion and culture publication, responsible for all editorial content as well as all budgeting, scheduling, printing, marketing, and distribution • Manager of an international team of in-house and freelance editors, photographers, and stylists • Creator and manager of partnerships for branded content including social media and multimedia for Chanel, Louis Vuitton, Gucci, Audemars Piguet, Berluti, Armani, Hugo Boss, Rag & Bone and Belvedere • Organizer of launch events for each new issue in New York, Paris, Los Angeles, Milan, London, Tokyo with brand partners including Bulgari, Louis Vuitton, Milk Makeup and Vionnet. • Creative developer of online platform Purple Diary, including project management, design and functionality updates; launch and management of social media platforms and mailing list; launch of Purple Boutique eCommerce.
Director & Partner
Purple Institute
Feb 2007 - Jun 2017
Paris, France
• Project manager for international advertising campaigns and seasonal marketing strategies for brands including Uniqlo, Santoni, Hogan and Iceberg. • Liaison for in-house teams at Chanel for the creation of three branded publications: o Catalog for Zaha Hadid-designed Mobile Art pavilions in Hong Kong, Tokyo, and NY o Seasonal brand book 31 rue Cambon o Online press platform Chanel News • Collaborator with in-house teams at French department store Printemps to coordinate, produce, and create content for several issues of their custom publication. • Creative phase, production and content creation for digital brand platforms including Chanel, Armani, Louis Vuitton, Ferragamo and Adidas. • Company-wide project management including creation of current workflow and scheduling system; content management system for editorial and commercial projects; budget management tools to inform future projects and keep current ones on track; contacts database to manage international guest lists and mailers.
Editorial Intern
Fashion Week Daily
Sep 2005 - Jun 2006
New York, New York
Special events intern
Apr 2005 - Jun 2006


Fordham University
2004 - 2008
La Sorbonne
2006 - 2008