Caroline McKay

Location New York
Bio

Public Relations at My Young Auntie

PR
Projects
0 Projects

Work History

Communications Manager, North America
Soho House & Co
Dec 2018 - Present
Greater New York City Area
PR Account Manager
My Young Auntie
May 2016 - Dec 2018
Greater New York City Area
Media Strategy o Transitioned from account executive to account manager in the span of a year and a half. o Coordinated and executed PR strategies for clients in various industries including: Fashion, Health Food Products, Restaurants, Design, Hospitality and Travel. o Performed Media Strategy work involving assessing individual client’s needs, identifying target markets, preparing press releases and pitches, monitoring team’s media outreach, and planning events and social media campaigns to increase clients’ press exposure. o Tracked success of each strategy and execution through ad monitoring, social media and direct feedback. Relationships (Client, Media and Influencers) o Clients: Served as account manager and main point of contact for all clients for which I was responsible. During my time at My Young Auntie, I successfully brought in four new clients. o Media: Continued to build meaningful relationships with journalists and editors at top publications. o Partnerships: Secured partnerships between clients and close contacts in order to amplify media coverage, attain sponsors for various events and create relevant collaborations. o Influencers: Built relationships with top influencers and bloggers in the lifestyle, food, fashion, design and travel space. Content Creation and Editing o Wrote and edited press releases and customized pitches tailored to each client before distribution by my team. Events o Organized large-scale client events. Work involved coordinating invitations, planning, securing applicable sponsors, space and design coordination, and securing press coverage before and after the event. o Created and organized a series of social media and blogger centric events and campaigns to promote restaurant openings, fashion activations and more.
PR Account Executive
My Young Auntie
Oct 2014 - May 2016
Greater New York City Area
Media Strategy o Assisted in creating comprehensive PR strategies for various clients. Relationships (Clients & Media outlets) ... See more
Intern
THINK PR
May 2013 - Aug 2013
New York, NY
• Focused on the W Hotels Worldwide account while also working on MyWardrobe.com, Doris Leslie Blau and Polar Seltzer accounts. • Created daily print and social media coverage reports and proactively identified potential media targets for existing clients. • Prepared presentations and account pitches using Adobe Photoshop, CisionPoint, Microsoft PowerPoint, and Microsoft Excel • Compiled and distributed daily press report summaries for key firm accounts including comprehensive analysis of competitor activities. • Assisted at several events, including Masha Ma and CFDA with W Hotels New York and the launch of Doris Leslie Blau at ABC Carpet & Home.

Education

Bachelor of Arts (BA)
Franklin & Marshall College
2010 - 2014
NYU Florence
2010 - 2011

Skills