Cassandra Butcher

Manage the company’s marketing campaigns and collaborate with Bron’s distribution and sales partners. In addition to working alongside chief content officer Anjay Nagpal and recently appointed chief strategy officer Ashley Levinson. In addition to being part of the development and production process.

VICE PRESIDENT, NATIONAL PUBLICITY, at FOX SEARCHLIGHT where she has developed and implemented comprehensive publicity and promotional plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with media, talent reps and management, internal departments, and vendors to coordinate overall publicity and promotional effort in accordance with corporate goals. Play integral role in product development activities. Prepare and manage publicity budgets. Selected Contributions: ü Butcher is currently working on a GOODBYE CHRISTOPHER ROBIN, PATTI CAKE$, and STEP. Prior films included A UNITED KINGDOM, THE BIRTH OF A NATION, YOUTH, 12 YEARS A SLAVE, THE SECOND BEST EXOTIC MARIGOLD HOTEL, CALVARY, BELLE, THE BEST EXOTIC MARIGOLD HOTEL, BEASTS OF THE SOUTHERN WILD, BAGGAGE CLAIM, STOKER, CRAZY HEART, CONVICTION, JUST WRIGHT, OUR FAMILY WEDDING, NOTORIOUS, and THE SECRET LIFE OF BEES Prior to joining FOX SEARCHLIGHT, Butcher worked as a UNIT PUBLICIST for several years where she worked closely with several studios and filmmakers on projects like RAY, HUSTLE & FLOW, SOMETHING NEW, THE BEST MAN, THE WOOD, TYLER PERRY’S DIARY OF A MAD BLACK WOMAN, MADEA’S FAMILY REUNION, and DADDY’S LITTLE GIRLS, HIGHER LEARNING, and SHAFT. As a PUBLICITY CONSULTANT she worked on film titles included HUSTLE & FLOW, SOMETHING NEW, COACH CARTER, TYLER PERRY’S DIARY OF A MAD BLACK WOMAN, MADEA’S FAMILY REUNION, SOMETHING NEW, COACH CARTER, T.D. Jakes WOMAN THOU ART LOOSED, AKEELAH AND THE BEE, SHAFT, and ABOVE THE RIM. Butcher is also a proud member of The Academy of Motion Picture Arts and Sciences Public Relations branch.

Worked with marketing departments, agents, managers and filmmakers at a wide range of studios from Fox Searchlight, Lionsgate, Screen Gems, MTV Films to Paramount Pictures as a publicity consultant on predominately AA titles. Transitioned seamlessly from production to pre-release creating wide awareness amongst the core and mainstream audiences by introducing the title, talent, message to potential audiences by way of publicity covers, features, conventions such as the National Association of Black Journalists, Bronner Bros, NAACP, Essence Music Festival, in addition to the Congressional Black Caucus. Selected Contributions: • Film titles included HUSTLE & FLOW, SOMETHING NEW, COACH CARTER, TYLER PERRY’S DIARY OF A MAD BLACK WOMAN, MADEA’S FAMILY REUNION, SOMETHING NEW, COACH CARTER, T.D. Jakes WOMAN THOU ART LOOSED, AKEELAH AND THE BEE, SHAFT, and ABOVE THE RIM. • Contributed campaign theme idea that proved effective in delivering overall message. ASSETS: • Strategic Market Planning • New Market Penetration • Marketing Collateral Development • Market Research & Analysis • Web Development & Management • Team Building & Management • Direct Marketing Programs • Budget Preparation/Administration

Worked with several publicity departments and filmmakers at studios including Fox Searchlight, Lionsgate, Screen Gems, Columbia Pictures, Warner Bros, Universal, MTV Films and Paramount Pictures as a unit publicist or publicity consultant on projects in production or pre-release. Responsibilities included creation of positioning during production in addition to creating pre-awareness for the titles. Generated the start of production announcements, wrote column items, production notes, obtained stills and electronic material approvals, and invited press to set for observation and/or on set interviews. Selected Contributions: • Film titles included RAY, HUSTLE & FLOW, SOMETHING NEW, THE BEST MAN, THE WOOD, TYLER PERRY’S DIARY OF A MAD BLACK WOMAN, MADEA’S FAMILY REUNION, and DADDY’S LITTLE GIRLS, HIGHER LEARNING, and SHAFT. • Contributed campaign theme idea that proved effective in delivering overall message.