Catarina Midby

Location London

Sustainability Manager

Fashion Executive Fashion Designer
0 Projects

Work History

Aug 2018 - Present
Stockholm, Sweden
Fashion and sustainability Consultant
Catarina Midby AB
Jun 2018 - Present
Stockholm, Sweden
° Lecturer and teacher of Fashion and Sustainability in fashion ° Consultant within Fashion and Sustainability ° Speaker and panelist ° Project manager of Fashion and Fashion and sustainability related projects and events
Sustainability Manager
2015 - 2018
London, United Kingdom
Employee engagement, customer perception and stakeholder engagement. Worked closely with local functions; PR and Marketing, Facilities, Construction, Visual, Travel, HR, IT, Logistics and Security. Identified and implemented sustainable operations, processes and activities with the teams. Educated and engaged local colleagues including store teams, established and maintained stakeholder relations with NGO's, academia, brands and activists. Acted as a spokesperson for fashion and sustainability; interviews, keynote speeches and panels.
Sustainable Fashion Advisor/Global Spokesperson H&M Group
2008 - 2014
Stockholm, Sweden
Worked between Design and Communications departments, driving the Conscious collection as well as communication internally and externally. Global spokesperson for fashion and sustainability, participating in global and local events.
Seasonal trends coordinator/Head of fashion communication
2005 - 2008
Stockholm, Sweden
Developed H&M's seasonal trends together with concept responsible designers. Organised and coordinated regular meetings, produced trend material (mood boards and copy) for design teams and communication (visual, marketing) in stores and PR. During this period we initiated and implemented sustainability in the design process, educated internal design teams and started sourcing sustainable materials. The first collection made with 100% sustainable materials was launched in 2007, and we began setting long term goals for sustainable sourced materials. At the other end of the design process I was also responsible for writing H&M's global press releases.
Head of Fashion PR
2002 - 2005
Head office, Stockholm
Responsible for fashion related press and influencer activities globally, heading up the global head office team as well as local PR teams and showrooms.
Fashion Director
Damernas Värld, Bonniers Publications
1995 - 2002
Stockholm, Sweden
Head of the fashion department team, responsible for the fashion pages; research (trend analysis through current culture and world, fashion shows etc), planning, fashion reports and articles, fashion shoots, worked closely with fashion team and freelancers as well as editor and AD. Responsible for annual Guldknappen fashion awards; sponsors, jury work, event, presenting.
Fashion Editor
ELLE Magazine
1987 - 1994
Stockholm, Sweden and London, United Kingdom
Fashion Buyer Assistant
1985 - 1986
London, United Kingdom


Fashion journalism
London College of Fashion, University of the Arts London
1982 - 1985
Stockholm University
1981 - 1982