Christiana Sudano

Location Los Angeles

Label Marketing Representative / Artist Development at Universal Music Group

Music PR Creative Director Music Executive
9 Projects

Work History

Founder and President
Do Less
Sep 2019 – Present
Greater Los Angeles Area
We are a new management agency focused on bridging the gap between Scandinavia and the United States. Our strategic relationships in the Nordics and the U.S. allows us to reduce the distance between parties who should be working together. We did more so you can Do Less. We offer label services, artist development assistance, consulting, artist management, and video production services. In addition to providing valuable insight in the release & promotion of music, Do Less is recognized as a company that has access to a vast catalogue of music and an extensive network of top level producers and songwriters. We assist in the creation of international music for artists in non-English speaking markets.
Product Manager
Concord Music
May 2018 – Oct 2019
Greater Los Angeles Area
• Worked closely with artists/managers/estates, and the label team, to define and execute marketing campaigns which serve to communicate legacy, reignite fan-bases, extend audience reach, and drive commercial results. • Worked with A&R during product development and release setup, to push through the production process (helping to conceive the concept / art direction with Creative Department) • Prospected to suggest and/or develop and execute A&R concepts, through Craft channels. • Acted as day-to-day project lead on assigned releases – ensuring that each project receives the appropriate level of marketing, advertising and publicity needed, to effectively drive revenue through physical sales, downloads, streaming, merchandise, and synch. • Managed deadlines and develop essential marketing material for each project – including sales sheets, biographies, press releases, online media kits, marketing plans, instant grat. tracks, social media, and editorial content, playlists, and advertising assets. • Created, builds, and maintains strong relationships with strategic partners (brands, media, influencers), and key stakeholders. • Continuously innovate to identify new revenue and promotional opportunities, including D2C offerings, merchandising, live initiatives, and strategic partnerships. • Worked alongside the Stream Team and Digital Marketing to strategize catalog streaming playlist initiatives, as well as drive content discovery and audience reach for the label and artists. • Collaborated with shared services department, and outside partners as appropriate, to develop marketing tools and strategies for each release, within set budget parameters.
Label Marketing Representative, Artist Relations
Universal Music Group
Jun 2015 – May 2018
Greater Nashville Area, TN + Los Angeles, CA
• Created and executed marketing and advertising planners and promotions, both online & offline, for developing and established artists • Generated consumer/retail awareness and enthusiasm for our releases. • Seeked and created opportunities that bridge various lifestyle and retail outlets. • Conducted meetings with outside companies/brands to maintain ongoing relationships and future cross-promotion and marketing strategies • Developed and maintained relationships with tastemakers and key personnel at all outlets (online, retail & lifestyle accounts) to effectively market our label’s artists to create maximum exposure and sales. • Provided critical marketing information to Universal and label staff on local feedback. • Provided all UMG departments as well as tastemakers, websites, retail and lifestyle communities with the latest artist information, including releases, tours, sales and radio stats, press, social networking buzz, artist ticket availability, etc. • Effectively recapped and communicated sales and marketing efforts for UMG and our labels Labels include: Glassnote, Concord Music Group (Loma Vista, Fearless, Rounder, Fantasy, etc.), Disney Music Group, Roc Nation, Big Machine, S-Curve, Verve, INgrooves, ABKCO, and Eagle Rock.
Assistant to SVP, Consumer Sales and Marketing
Universal Music Group
Sep 2014 – Jun 2015
Santa Monica, California
•Ran day to day administration and scheduling for the SVP, Consumer Sales and Marketing as well as the VP of Direct Marketing •Provided support for Digster playlisting community on Spotify, which includes content curation, programming priorities, and reporting •Assisted in maintaining and updating weekly and monthly reports for the labels •Worked to understand song priorities by maintaining label priority information and tracking relevant song charts •Maintained programming of playlists to include track priorities, while also securing strategic playlist initiatives around timing and sequence •Responsible for on-going playlist initiatives such as playlist and genre re-branding of artwork and content curation •Created new playlists as required by marketing initiatives •Programed priorities across Digster application and site for content features •Managed and develop existing Digster profiles across all streaming communities •Provided support in Digster reporting •Managed and developed the Digster Facebook and Twitter communities to increase visibility around playlists … see more
College Marketing & Lifestyle Representative
Universal Music Group
Jun 2012 – Sep 2014
Greater Nashville Area, TN
•Created marketing planners for various promotions on campus and at local lifestyle and music retail accounts •Educated students on new and upcoming releases while gaining immediate feedback over a short period of time •Establish relationships with activity committees, on-campus clubs, influential leaders, trendsetters and tastemakers in order to secure outlets for artist marketing ideas, events and programs •Maintained a database of lifestyle accounts for promotional opportunities •Worked closely with Local Marketing Reps and Account Managers to tie-in retail, mobile and online opportunities •Assist Local Reps with in-store signings, merchandising venues, and store promotions •Worked within the guidelines provided by the Head of the College & Lifestyle Marketing Department with the implementation of promotions, listening parties, and other related events … see more
New Media Intern
Universal Music Group
Jan 2012 – Jun 2012
Created and updated blogs posts on Universal Music Group Nashville website Designed artist banners using adobe suite. These banners were used for Artist social media purposes Maintained several UMGN artist’s social media pages including Kip Moore and Lauren Alaina Worked CMA fest 2012 and 2013 with UMG Nashville Assisted with Keith Urban’s album release “Fuse” … see more
Publicity Volunteer
The Recording Academy
Jan 2013 – Jan 2015
Greater Los Angeles Area
•Escorted Joni Mitchell during the 2015 Clive Davis Pre-Grammy Gala •Escorted MileyCyrus, Motörhead, and John Waters during the 2015 58th Grammy Awards •Escorted Ringo Starr during the 2014 Special Merit Awards •Escorted and secured interviews for Kenny Aronoff, Disclosure, and Sam Smith during the GRAMMY red carpet •Created relationships with media personnel from Billboard, People, BBC, The Today Show, and E! •Worked BMI and VIP check-in at the 2014 GRAMMY Block Party (Nashville)
Pipeline Researcher
Belmont University
Jun 2013 – Aug 2013
The Pipeline Project is composed of 9 of Belmont University’s most qualified students selected through a highly competitive application and interview process. Team members range in discipline from musicians and artists to agents and managers and seek to develop a unique and unbiased perspective of the music industry through consultation, collaboration, and research. Throughout the summer, Pipeline met with a variety of music industry executives from SONY, SONY BMG, The Grand Ole Opry, ASCAP, BMI, and Black River Entertainment. Pipeline created two different solutions for the problems these companies face. A user friendly, social data aggregate was presented to the companies with hopes of using the technology for identifying brands and matching them with a specific artist. Pipeline also pitched a webisode series to The Grand Ole Opry called “Beyond the Circle” that partnered legendary country hits with the young country artists of today. The Grand Ole Opry will hopefully be producing our webisode series in 2014.
Best of the Best Producer
Belmont University
May 2012 – Aug 2013
Greater Nashville Area, TN
Produced an arena show for over 4,000 people in the Curb Event Center at Belmont University. This show consisted of professional stage pieces donated from Country Music Awards as well as managing a crew of over 70 students. The Best of the Best showcases have honored Mike Curb from Curb Records, Vince Gill, Bandit Lighting, IEBA, and are attended by various labels, PROs, and industry people alike. I was able to secure over sponsorships and donations for the showcase as well as partner with the Seratoma Club of Nashville in educating students on hearing loss and decibel limits. Best of the Best Promotional Video: Best of the Best Performance Example: … see more
Creative Exposure Coordinator
Belmont University
Aug 2011 – Aug 2012


Bachelor of Arts (B.A.)
Belmont University
2010 – 2014