Daryna Lysenko

Location London
Bio

PiffPeng Modeling Agency : Creative Studio Co-Founder / Talent Scout

Marketing Executive Female Model PR
Projects
1 Projects

Work History

Marketing Manager
Plandek
Jul 2019 – Present
London, United Kingdom
Digital marketing manager responsible for implementing a multi-channel marketing strategy, encompassing web development, social media management, SEO, content marketing on both strategic and tactical levels. Working on establihing brand awareness and thought leadership in the niche market, as well as implementing lead generation activities.
Visiting Lecturer
University of Westminster Part-time
Jan 2019 – Present
London, United Kingdom
A seminar leader for Interactive and Digital Marketing, The Power of Brands and Building your Professional Brand courses for levels 1-3 BA students specializing in Communications, Marketing and Business Studies. As a seminar leader, I've presented the seminar content, supervised and marked the students' courseworks and advised on their personal projects. I've provided multiple recommendations for future studies for my students and directed them in the industry by connecting to influencers and advising on career opportunities.
Head of Social Operations
The Brains - Digital Marketing Agency - London
Nov 2018 – Jul 2019
London, United Kingdom
As a Head of the Social Operations, I have been responsible for the operational side of the Department's performace, reporting directly to the CEO. I've managed a Bulgaria-based team of social media account managers, working closely with the Design and Web departments on a wide range of client projects. As the only client-facing account manager based in London, I was responsible for arranging and carrying out client meetings and the key account client communication, which included day-to-day supervision and risk management. I have also been responsible for working on up to six accounts of my own, where I was
Content and Social Media Executive
The Brains - Digital Marketing Agency - London
May 2018 – Nov 2018
London, United Kingdom
As a Content and Social Media Executive at The Brain agency, I was one of the first employees in the newly formed department, working togather with a direct supervisor on a wide range of tasks that included both Paid and Organic social media strategies. I've worked with a pool of up to ten clients - SMEs in finance, consulting, HR, and e-commerce to achieve a number of goals - lead generation, onilne sales, brand awareness and reach. As the department was growing exponentially with the sucess of the first client cases, more employess have been hired in the Bulgarian office of the company, and my role continued developing in the account director / deartment head diagonal. … see more
Business Development Officer
42 DIGITAL MARKETING
Aug 2017 – May 2018
London, United Kingdom
As a London-based BDO at 42DM, I was responsible for expanding the client network of the agency, looking for potential leads and prospects in IT and technology industry. I was also responsible for the external PR activities, ensuring and promoting brand awareness about 42DM among the target audience in the UK. Scope of works: – New client acquisition; – Affiliates acquisition; – International HR; – Networking and brand awareness building; – International PR and promotion.
Senior Account Manager
42 DIGITAL MARKETING
Sep 2016 – Aug 2017
Ukraine
As a Senior Account Manager at 42DM, I was responsible for managing 4-5 projects in lead generation, web development, content marketing, email marketing and social media management. I have worked with clients from the US, Europe and Asia, in IT and technology sector, ensuring high level of client service, timely project development and reporting, as well as initiating project branch outs and growth. I was also managing two junior project managers and overlooking their performance, providing necessary training and briefing to endure their skills development. The position allowed me to develop excellent stakeholder communication skills and worldwide client and project portfolio. Soft skills include project planning and delivery within deadlines and performance indicators, managing finances and cost allocation, managing internal team and freelancers, project documentation preparation and client meetings arrangement. Scope of works: – International clients and full-circle digital projects for IT and technology companies: website creation, international lead generation campaigns for complex and niche markets, SMM and content marketing, PPC campaigns for brand building and brand awareness; – HR and recruitment. Clients: Incomlend, Triangu, Krusche & Co, Allright.io and many more. … see more
Account manager
Engine Digital Agency
Apr 2016 – Sep 2016
At Engine digital, I was responsible for managing a range of SMM projects in various industries. I project managed 4-5 client accounts, reporting directly to the client. I have also been involved in a range of web developments projects for clients like KLM, Air France and more. Main focus and scope of works included complex project strategy creation and implementation for multifaceted online projects, including website creation, lead generation campaigns, SEO, SMM, content curation and content marketing. I have been able to develop strong leadership and management skills via managing international teams of creatives and digital professionals. Clients: Air France, KLM, UIA, Bally, Armani Collezioni, Ermenegildo Zegna, Intertop, Beyond, Skyline, Bayadera Group
Account Manager
SPN Communications
Apr 2015 – Apr 2016
At SPN Communications, I was engaged in client account management (up to four accounts simultaneously), as well as internal team briefing and management, sales offer creation and pitching. I was responsible for reporting on the project implementation status within budgets and KPIs directly to the client. I have worked on a range of Social Media Management Projects for local and international clients (Electrolux, Amstar, Intertop, MTI and many more) in FMCG and consumer goods.
PR Intern
Embassy of Ukraine to the United Kingdom of Great Britain and Northern Ireland
Apr 2014 – Oct 2014
London, United Kingdom
Scope of works: – Media audit and reporting; – PR campaigns execution; – Communication with local and international media.
Creative Intern
BBC
Nov 2013 – Apr 2014
London, United Kingdom
Scope of works: – Stakeholder communication; – Participation in brainstorming sessions and planning; – Team briefing based on the assigned task distribution.
Senior Copywriter
CB Territory
Mar 2013 – Nov 2013
Scope of works: – Blog and social media content creation; – PR content creation – press-releases, promoted content; – Local and international clients in FMCG and health care (Danone, Arterium).
Editor-in-chief
New People magazine
Nov 2010 – Mar 2013
Scope of works: – Responsible for the transition from a free student magazine to a lifestyle edition sold in five major cities across Ukraine; – Issue planning and implementation; – Content creation and curation; – Stakeholder management (advertisement agencies, paid promotional activities, team management in five cities across Ukraine, freelancer management); – HR and recruitment.
Journalist
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Jun 2012 – Aug 2012
Crew Member
Mercedes-Benz Kiev Fashion Days
Sep 2011 – Mar 2012
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Journalist/TV presenter
First National TV Channel
Oct 2011 – Jan 2012
Journalist
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Mar 2011 – May 2011

Education

Doctor of Philosophy - PhD
University of Westminster
2017 – 2021
Master of Arts - MA
The University of Sheffield
2014 – 2015
BA - Bachelor
Taras Shevchenko National University of Kyiv
2010 – 2014
Bachelor of Arts - BA
London Metropolitan University
2013 – 2013
Bachelor of Arts - BA
Aristotle University of Thessaloniki (AUTH)
2009 – 2011

Skills