Emeka Patrick

Location New York

Creative Director and Writer

Creative Director Writer
2 Projects

Work History

Freelance UX Writer/Copywriter
United Capital Financial Advisers, LLC
Jan 2019 - Present
Greater New York City Area
Working with the VP of Strategic Programs doing copywriting and UX writing for United Capital's digital FinTech products.
Freelance Creative/Strategist
Big Communications
Oct 2018 - Present
Greater New York City Area
Working with Chief Creative and Chief Strategy Officers to help deliver both creative and strategy work for a variety of existing and new clients. Responsibilities range from research and strategic insights to concepting and writing across multiple channels.
Freelance Creative
LiiRN | People-Powered Transformation™
Jul 2018 - Present
Greater New York City Area
Working with Founder of LiiRN to revamp and write new general and product-specific copy for LiiRN website as well as brand specific writing for LiiRN clients including Coca-Cola, Estee Lauder, and KPMG.
Creative Strategist
2016 - Present
New York
Copy, strategy, and concepting for website and experiential projects, including but not limited to the upcoming Prospect Park 150 year anniversary.
Creative Director
Anchor Worldwide
Jun 2017 - Apr 2018
Greater New York City Area
Acted as Creative Director, with a copy focus, working with and supervising copy and design teams in NY, Chile, and Colombia. My primary responsibility was helping to shepherd the brand, creative, and innovation for the agency’s largest client, Digicel, a Caribbean based telecommunications company operating in 34 markets.
Freelance Copywriter/Strategist
2016 - 2017
Greater New York City Area
Writing of strategic thought pieces reflecting agency viewpoint and exploring the interplay of topics such as branding, culture, millennials, and cultural institutions, as well as general copywriting work such as "Bitters" holiday project.
Freelance Strategist/Copywriter
Carbone Smolan Agency
New York, New York
Copy and strategy work for a variety of prospective and current clients including Boston Consulting Group and Brisas Group.
Master of Branding
School of Visual Arts
2015 - 2016
New York
Reinvigorated strategic skills and expanded upon branding knowledge via an intensive 10 month Masters program working with practicing professionals and often dealing with real clients in real situations. Audited and rebranded Kodak for final thesis project, using strategy and supporting tactics to place them on an exciting and sustainable path for the future.
Interior Design & Construction Management
Private Brownstone Renovation
2012 - 2015
New York, NY
Examined budget, rental market, comparable properties, & neighborhood demographics to inform a remodeling plan geared towards maximum appeal and flexibility for potential tenants and profitability for the owner. Led renovation and selected or created / designed fixtures, finishes, and furnishings. Took building earnings from non-existent, to on track to clear in excess of 100K per year.
Lead Strategist/Writer
2012 - 2013
New York, NY
Collaborated with a team to offer branding, strategy, design, and general creative services to small businesses and startups. Used experience from managing GoodToGoOut to better understand and address issues and obstacles clients faced. Conducted research and ran focus groups for primary client, Manuel Racim, to understand brand challenges and objectives, resulting in a rebranding. Created strategy document, proposals covering communication and channel focus, and consulted on everything ranging from website, to packaging, to retail store considerations and consumer loyalty programs.


New York University
2018 - 2018
New York University
2017 - 2017
Master of Professional Studies (MPS)
School of Visual Arts
2015 - 2016