Emeka Patrick

Working with the VP of Strategic Programs doing copywriting and UX writing for United Capital's digital FinTech products.

Working with Chief Creative and Chief Strategy Officers to help deliver both creative and strategy work for a variety of existing and new clients. Responsibilities range from research and strategic insights to concepting and writing across multiple channels.

Working with Founder of LiiRN to revamp and write new general and product-specific copy for LiiRN website as well as brand specific writing for LiiRN clients including Coca-Cola, Estee Lauder, and KPMG.

Copy, strategy, and concepting for website and experiential projects, including but not limited to the upcoming Prospect Park 150 year anniversary.

Acted as Creative Director, with a copy focus, working with and supervising copy and design teams in NY, Chile, and Colombia. My primary responsibility was helping to shepherd the brand, creative, and innovation for the agency’s largest client, Digicel, a Caribbean based telecommunications company operating in 34 markets.

Writing of strategic thought pieces reflecting agency viewpoint and exploring the interplay of topics such as branding, culture, millennials, and cultural institutions, as well as general copywriting work such as "Bitters" holiday project.

Copy and strategy work for a variety of prospective and current clients including Boston Consulting Group and Brisas Group.

Reinvigorated strategic skills and expanded upon branding knowledge via an intensive 10 month Masters program working with practicing professionals and often dealing with real clients in real situations. Audited and rebranded Kodak for final thesis project, using strategy and supporting tactics to place them on an exciting and sustainable path for the future.

Examined budget, rental market, comparable properties, & neighborhood demographics to inform a remodeling plan geared towards maximum appeal and flexibility for potential tenants and profitability for the owner. Led renovation and selected or created / designed fixtures, finishes, and furnishings. Took building earnings from non-existent, to on track to clear in excess of 100K per year.

Collaborated with a team to offer branding, strategy, design, and general creative services to small businesses and startups. Used experience from managing GoodToGoOut to better understand and address issues and obstacles clients faced. Conducted research and ran focus groups for primary client, Manuel Racim, to understand brand challenges and objectives, resulting in a rebranding. Created strategy document, proposals covering communication and channel focus, and consulted on everything ranging from website, to packaging, to retail store considerations and consumer loyalty programs.