C&CO is the holding company for the brands I have created and the consulting work that I do.
Over the past 20+ years, I have had the privilege to work with some of the world's most celebrated brands and I have advised and consulted with organizations such as Absolut, Bloomberg, IKEA, Estée Lauder, Volvo, MoMA and President Obamas White House.
Though my background is diverse and spans from branding to furniture design, film production to architecture, editorial to strategy, I most enjoy putting together comprehensive projects, where work with different people and disciplines form a singular, holistic outcome.
More at c8co.com
Co-Founder & Creative Director
Jan 2016 - Present
Alma is a private members' club and collaborative workspace that cater to entrepreneurs, teams, and individuals, predominantly in creative industries. Opened in January 2017, Alma offers members a place to work, meet, dine and socialize.
As the creative director, I have overseen all aspects of architecture, design, branding, and collaborations from the award-winning "Alma lamp", to the one of a kind ceramic tableware used in the restaurant.
When Alma opened, Vogue called it The Coolest Work Space Is, Of Course, In Stockholm and Frame Magazine wrote, The value of a well-designed, supportive environment in which to do creative work, with the opportunity to meet and collaborate with like-minded talents and creative professionals, is beyond measure. In 2007 it won "Best Interior" by the Association of Swedish Architects.
Founder & Creative Director
Nov 2017 - Present
On a mission to create a new, modern design company I collaborated with a number of designers and factories to relaunch Austere with our own products. Debuting in November 2017, we were awarded "Newcomer of the Year" by Residence Magazine.
Dedicated to making well-crafted and beautiful furniture and accessories with attention to material, color, and detail. Designed globally, manufactured regionally and sold directly to customers and through a select number of showrooms in the United States, Asia, and Europe.
In the spirit of our Scandinavian heritage that honor simplicity, form, and function, we look to surround ourselves with fewer, better things.
Creative Director (Consultant), Bloomberg Media
Sep 2017 - Feb 2018
Asked to help bring the luxury media vertical to life in a way that would distinguish Bloomberg within the space and ensure monetizable success.
Calculating the type of product that Bloomberg, and its core customers, might find especially appealing, I recommended that true innovation was to not only create more content but to fund better mechanisms for interpreting, collecting and presenting existing content and data.
Bloomberg Pursuits was re-designed, traffic data was analyzed and content categories adjusted, a series of events were created, starting with The Year Ahead in Luxury aligning with the release of Bloomberg Luxury Analyst Deborah Aitkens annual report.
Adding utility and tools to journalism and to prospect for interesting data sets that help and delight readers, Bloomberg Pursuits what re-designed to align with the rest of what Bloomberg Media is already doing moving from selling media to providing solutions.
Founder & Creative Director
May 2014 - Jul 2016
Like the love child of a pop-up retail store, wholesale showroom, lifestyle magazine, and exhibition space, Austere was created as a new type of shopping experience for design. The multilevel 5,000 square feet/465 m2 concept store in downtown Los Angeles, was curated as a magazine you can walk through, with content, a rotating program of exhibits, and products for sale.
Blending brick-and-mortar, online, content, and retail together into one great customer experience, Austere Market set the benchmark for retail experiences.
Focused on a modern, fewer, better things ideology, Austere collected time-enduring design, furniture, lighting, tableware, fashion, beauty and tech under one brand.
The space served as a matchmaker between brands and customers with a view that retail should go beyond the transaction and become a vital part of the customer experience and Architectural Digest called it one of the most innovative shops in LA and a gathering spot for the creative set
To that end, we collaborated with some of leading brands including Absolut, Electrolux, Volvo, Mast Brothers, OnePlus, Henzel Studios, Teenage Engineering, Impossible Project, and Sight Unseen. Our collaboration with COS was dubbed The Coolest Pop-Up Shop Weve Ever Seen by Fast Company Design.
Executive Educator, Digital and Business Transformation
Nov 2010 - Dec 2013
Nicknamed "digital Harvard", Hyper Island is a business school specializing in training
organizations for digital technology and accelerating business transformation. I
conducted executive education sessions with organizations in New York, Los Angeles,
Sao Paulo, Paris, London, and Stockholm.
CEO & Executive Creative Director of the Americas
Feb 2007 - Nov 2011
Opened New York office of Great Works, an acclaimed creative agency with offices in Stockholm, Barcelona, Shanghai, and Tokyo and publicly traded on the Tokyo Stock Exchange. I help transform the company into a digital management consultancy and entertainment marketing agency, bridging the world of business strategy, advertising, technology, media, and entertainment. In 2010 Great Works was named Agency of the Year by AdWeek.
Under my guidance, Great Works launched Absolut Vodkas entertainment platform, with work by Zach Galifianakis, Helmut Lang, Absolut Machines, Jim Denevan, Improv Everywhere, Spike Jonze, Kanye West, and many others.
Other projects included work for IKEA, L'Oréal, Toyota, H&M, Ericsson, P&G and Vodafone.
Sep 2003 - Feb 2007
Producer of Destricted, an anthology film series directed by leading artists, photographers, and filmmakers including Marina Abramovic, Matthew Barney, Larry Clark, Sam Taylor-Wood, Richard Prince, and Gaspar Noé, with graphic design by Peter Saville. Intimately involved in all aspects of creative development, financing, legal, distribution, and marketing.
"Destricted" premiered at Sundance in 2006 and screened at festivals including Edinburgh, Locarno, Amsterdam, and Cannes.
Junior Development Executive
Feb 2001 - Aug 2003
Relocating to New York, I joined the production company of Academy Award-winning producer Edward Saxon ("Silence of the Lambs", "Philadelphia", "Adaptation") and Peter Saraf ("Truth About Charlie", "Little Miss Sunshine"), then part of Universal Pictures.
There I worked on the development of projects from conception to the commencement of principal photography, keeping track of writers, directors, talent, agents, studios, and script submissions as well as covering magazines, books, and newspapers to find ideas for films.
Professor, Digital Design and Content Marketing
Berghs School of Communication
Oct 1998 - Nov 2000
Almost immediately after graduating from Berghs, I returned to create and teach a
class in digital design and content marketing, overseeing two additional teachers and
several guest lecturers.
Founder, CEO & Chief Creative Officer
Oct 1997 - Nov 2000
Founded Graceland Sthlm with a group of friends while at school. Known as the "enfant terrible", the agency created unconventional work for clients including Svenska Dagbladet (Swedens largest daily newspaper), The Cancer Foundation, Liljevalchs Museum of Contemporary Art, TV3, and ZTV. As a result, Graceland Sthlm rapidly grew to be both profitable and creatively awarded.
In November of 2000 it was acquired by A-Com, a holding company listed on NASDAQ OMX.
Aug 1995 - Jul 1997
Working with the classic Finnish home-ware company iittala, I was introduced to a holistic approach to branding and my love of design was born. Looking at the company from every angle, I got involved with graphic design, advertising, retail design, PR, go-to-market strategy, as well as the product development and launch of new products by designers like Marc Newson, Jasper Morrison, Konstantin Grcic, and Classon Koivisto Rune.
Hospitality for ideas
Alma is a co-working space and member’s club located in Stockholm. Designed by Fredrik Carlström and local architecture firm Tham & Videgård, the house is characterized by an international expression that aims to inspire creatives and entrepreneurs active within design, architecture, film, fashion, advertising, music, art, and media.
Much of the building, for many years home to Beckmans College of Design, was preserved or restored in tune with the building’s existing features and quirks.
The ambition for the project was to create a house for creatives by creatives, and interiors and products have been commissioned specifically for Alma and are available for purchase in the design shop, located in the club’s entrance and open to the public.
Tables, benches and drawers were designed and produced by Sjölinders. The light fixture, w171 Alma, which was designed for the house and produced by Wästberg was awarded “Best Lighting” at the 2017 Stockholm Furniture and Lighting Fair. A mobile light installation by Danish designer Kasper Friis Kjeldgaard was commissioned for the atrium. Ceramicist Rikard Palmquist has designed the tableware. Moa Ott created hangers and other wood products. A large scale, custom-made couch was developed together with Erik Järkil. Hand made ceramic signs and hangers were made by Sara Söderberg. Textiles were designed and made by Christina Nordlind Hejdenberg. The logotype and visual identity was created by Nathan Warkentin to express the nurturing spirit of the club and the concept of a continuing process.
The five-story structure has a mindful balance of work and social spaces, including dedicated work areas, rooms for meetings and collaboration, a state of the art music studio, an outdoor terrace, and communal and private dining spaces. The restaurant serves meals exclusively for members and their guests.
“The Coolest Work Space Is, Of Course, In Stockholm” – Vogue
“Swedish Simplicity Reigns at Alma” – Surface Magazine
“The main entrance hosts a design shop and café, while the spacious atrium functions both as a member’s restaurant run by two of Sweden’s best chef and a space for special events.” – Domus
“A new hub emerges for Nordic visual creators” – Hypebeast
“Stockholm gets a creative boost with the launch of Alma, a co-working members’ club and restaurant” – Wallpaper*
“Alma aims to facilitate cross-pollination among Stockholm’s creative community” – Superfuture
“Alma in Stockholm put high design front-and-center” – Curbed
“The value of a well-designed, supportive environment in which to do creative work, with the opportunity to meet and collaborate with like-minded talents and creative professionals, is beyond measure.” – Frame Magazine
Fewer, better things
Austere is a design company dedicated to making well crafted, beautiful and functional furniture and accessories. In the spirit of our Scandinavian heritage, we look to surround ourselves with fewer, better things.
Believing good design is a basic human right and should be available to many, we grew frustrated that shipping companies made more than the designer and that traditional retail made good design too expensive. Shopping for design is a pain. We wanted to make it painless, and maybe even fun.
To that end, Austere works with some of the leading designers in the world, selling direct-to-consumers online and through a select number of showrooms in the United States and Europe.
The Bauhaus of rum
Asked by The Absolut Company to apply order to chaos and make sense of one of the largest and most exciting spirits categories we created and launched a new rum brand.
After tasting, blending and refining, we decided to name the company The Rum Society and to name the products for the number of trials it took before each product received the seal of approval. All made in traditional pot stills by the most talented Caribbean distillers, but each with a distinct character of its own we are proud to introduce the first collection — batches No. 40, 62 and 65.
In 2017 Fredrik Carlström acquired the brand from The Absolut Company.