Gemma Lacey

Driving the content proposition for Red Bull UK. Leading digital content activation for Global Projects in UK Market including Red Bull Stratos, Cliff Diving, X-Fighters and Air Race. Developing new content formats and managing all content distribution and promotion. Working to grow core verticals within content around Bike, Music, Motorsports and Gaming and developing original content for this audience. Running live digital newsrooms from events to break stories and ensure timely delivery of content to the audience. Developing and managing partnerships with Record Labels and Gaming Studios to host live video streams of new releases and popular competitions.