Giulia Marsico

Community management for Hellmann's Mayonnaise and Knorr US.

I have built and managed relationships with a wide range of influencers across fashion, music and lifestyle. I propose new ideas to help to drive content and offer creative ideas that meet business needs while maintaining a brand's voice. I have assisted with the identification of potential influencer partnerships for paid and organic posts and secured micro and macro-tier influencer placements for coat gifting for Moose Knuckles Canada.

Supported Head of PR on all public relations and communications initiatives. Drafted and distributed press releases and assisted Head of PR in pitching and securing impactful feature stories to support new launches, promote company work, and establish C&T as a thought leader. Leveraged and maintained client and press relationships through media happy hours at Soho House, seasonal dinners at il Buco, and in-office press tours. Intermediate asset creation via Photoshop. Supported the coordination of large-scale multi-personality panels and solo sessions for Cannes Lions Festival of Creativity, SXSW, Social Media Week, Northside Festival and Collision. Identified opportunities for placement, researched and monitored emerging media trends, created and maintained targeted media lists for print and online outlets, tracked all press coverage and managed the editorial calendar. Compiled weekly performance metrics for our website using Google Analytics. Maintained and updated press page using CMS. Developed and executed all social strategies/copy across all platforms through competitive research, trend watching and content analysis. Occasionally worked collaboratively with clients on developing engaging copy for new launches: Adidas and NBC. Managed all of C&T social channels. Worked closely with designers on developing a bucketed content approach, involving graphic and video assets, to leverage client work, upcoming events, company achievements, and our unique perspective. Tracked key-performance metrics and developed monthly reports for CEO and President that included takeaways, successful tactics, and opportunities for growth. Provided community management across all channels by engaging with journalists, existing clients, supporters and C&T mentions/reposts. Attended high-level speaking engagements, such as Social Media Week and Northside Festival, to capture engaging and buzzy live coverage to post on social.

During my time at EXPONENTS, I created detailed social media strategies that aligned with their social and brand voice. I developed content guidelines, community building strategies, email programs and how-tos on analyzing and measuring results from social campaigns.

Community management on all social media platforms. Coordinated with PR team to schedule and plan social media calendar across all social media platforms. Occasional content creation that included flatlays promoting client product and ASTRSK swag. Provided daily press monitoring for clients and tracked competitor coverage. Developed client agendas, clipped press hits and created press recap reports for Cole Haan. Pulled from editorial calendars and discovered placement opportunities for clients. Updated media database with national and regional press for targeted outreach. Drafted media documents such as executive bios, backgrounders, and interview preps.