Develop and execute branded & sponsored video strategy for editorial and commercial clients including Cadillac, Mr. Porter, Dior, Barneys, Bloomingdales, Acura, Grey Goose, Stella Artois and publishing companies including Hearst, Condé Nast and sheknows Media
Pitch and develop social media video marketing concepts to Fortune 500 clients utilizing the latest video platform technology including 360 video, Facebook Live!, Instagram Stories and Snapchat Discover
Produce content for social media influencer campaigns on behalf of Feria, BVLGARI, Citizen, Garnier
Oversee international video team of over 20+ producers, designers, editors and animators
PRE-ROLL/ COMMERCIAL EXPERIENCE:
Match.com 2009 national campaign
2015 BarkBox #dogpeople campaign
Founder & Executive Producer
Pull Aside Productions
Feb 2018 - Present
Los Angeles, California
Executive Producer, Video
Condé Nast
2010 - 2013
Greater New York City Area
Collaborated with editorial teams on strategic development of new concepts that drove brand awareness for video across 15+ properties including Vogue, GQ, style.com, Epicurious and Teen Vogue
Managed video groups P&L of over $2 million with average savings to individual brands budgets of more than 8%
Liaise with in-house marketing, legal and business affairs on deal memos, contracts, releases and talent agreements
Pre-produce, produce and post-produce over 700 short form videos in studio and on location per year
Created Condé Nast Productions Group (Now known as CNE) to centralize video production across all brands decreasing overall video costs by 10+%
Head of Production
Picture Shack Entertainment
2009 - 2010
New York, New York
Supervised series production for shows airing on MTV, A&E, Animal Planet and Discovery as well as commercial campaigns for Match.com
Created and managed budgets totaling more than $20 million, achieving average savings of 7-12% per show
Built out production/post-production infrastructure and operations for newly formed production and post-production company
Hired, managed and negotiated deal memos for more than 40 production staff and freelancers
Worked with network executives on creative and logistical issues for all series, pilots and development deals
Supervising Producer
Condé Nast
2006 - 2009
New York, New York
Directed production of all digital video projects for editorial and creative services groups
Supervised freelance production staff and managed video budgets totaling more than $2.5 million
Developed best practices guide to advise properties on most effective video production workflow techniques
Created and implemented production plan for mobile editing of New York & European Fashion Week shows for style.com and 17+ Condé Nast International properties
Production Manager
Picture This Television
2006
New York, New York
Responsible for managing production and personnel on multi-camera shoot, "Celebrity
Poker Showdown" in New Orleans
Line Producer/Executive-in-Charge of Production
Various Production Networks
2002 - 2006
New York, New York + Los Angeles, CA
Line produced and supervised production of cable television and live event projects for networks including PBS, A&E, MTV, Bravo, E!, Style Network, Fox Sports, Discovery and VH1
Established production management processes and implemented production plan for live-to-tape events and unscripted television programs
Retained by production executives to reduce budget expenses using efficiencies such as staff management and gaining favorable terms with production partners
AWARD SHOW/SPECIAL EVENTS EXPERIENCE:
AutoRox (Spike), Los Angeles & New York
The 2002 USO Comedy Tour (Comedy Central), New Jersey, Guantanamo Bay, Cuba & California
Broadway Rocks for the Arts (PBS), New York & Cary, North Carolina
2002 Winter Olympics (Live Event), Park City, Utah
REALITY COMPETITION EXPERIENCE:
Celebrity Poker Showdown (Bravo), New York & New Orleans
Biker Build Off: Ultimate Chop (Discovery), Las Vegas
The Search for the Funniest Mom in America 2 (Nick at Nite), New York
CABLE TELEVISION/UNSCRIPTED EXPERIENCE:
"Warren the Ape" (MTV), New York
"The Haunted" (Discovery), New York
"Paranormal State" (A&E), New York
Psychic Kids, (A&E), New York
My Summer in the Hamptons, Youre Not Getting a Dime! (TLC), New York
Try My Life (E!/Style), New York
The 10 Biggest Little Things of 2004 (Bravo), New York
Simply Smashing (Discovery Home), New York
Spread (VH1/TLC), New York
Sit Stay Style (Fine Living), New York
New York Nick (E!/Style), New York
"Sports INNERVIEW with Ann Liguori (Fox Sports), New York
Senior Producer
New York, Tribe Studios
2001
New York, New York
Managed New York production office and supervised production of all video projects
Created and produced original webisodes for magazines including Nylon, Gear, Muscle & Fitness and the NY Posts Page Six TV
Produced/directed movie junkets and premiere events for Hollywood studios including Universal, 20th Century Fox and Warner Bros.
Associate Producer
Ann Liguori Productions Inc
2000 - 2001
New York, New York
Managed the production of Sports Innerview with Ann Liguori (Fox Sports), a weekly national television show featuring celebrities and their passion for golf
Coordinated and assisted on-air with weekly live call-in radio program on WFAN 660 AM New York