Progressive accomplishments within a leader in brand management. Deploy PR,
Influencer Strategy, and Celebrity / VIP Partnerships for all Bolthouse events and
venues; develop cohesive product launches with other external and internal teams,
manage PR and Social Media agency and define strategy for 360 degree marketing
activations. Manage talent attendance, budgets, travel logistics, photographers, and
contract agreements for special events.
WME | IMG
Feb 2014 - May 2016
Beverly Hills, CA
Placed A-list talent (actors, directors, athletes, models, musicians & digital talent) into major 360 domestic and international fashion commercial endorsements, including TV, print, PR events, voice-overs and Social Media campaigns. Served as liaison among talent, stylists, brand and management, negotiating and executing contracts.
Neon Carnival is the most celebrated invite- only event which has been going on for the past nine years. Created by famed LA nightlife maven, Brent Bolthouse, the highly-anticipated outdoors dance fête widely recognized as one of the most coveted after parties of the year. Attendees include, Leonardo Dicaprio, Rihanna, Hailey Baldwin and Odell Beckham jr to name a few. 2018 brought in record numbers with over 11K attendees. Sponsors include, Levi’s, Don Julio, Batiste and Wynn.