Jeff Nicholas

Overseeing innovation, creative, creative strategy, and content creation for emerging media types and bleeding-edge creative technologies in the Live Nation Media & Sponsorship's Global Content + Distribution group.

Overseeing all creative, development and production of XR/Immersive initiatives (360° Video, 6DoF VR, Mobile AR, HMD MR, LBE, etc) for Live Nation Media & Sponsorship's Global Content + Distribution group. Past projects include VR Live Broadcast and VOD Content initiatives with NextVR, Oculus, Red Bull, Google, Samsung, Citi and Hulu.

I spend my time making things. Mainly VR things, but also traditional content and creative. Freelance via CREATE+DESTROY through partner agencies and production companies as well as direct to brand. Consultation, conceptualization, creative strategy, direction, production, post production... storytelling through original and branded content, design and creative strategy. Most recent clients include Hulu, Live Nation, vantage.tv, Oculus, EndlessVR; CBS News and Hoonigan Racing / Ford Performance via VEHICLEvr; Justin Timberlake / Dreamworks / RCA Records via The Uprising Creative; The Marketing Arm and Blue Diamond Almonds / USA Swim via OGO Interactive; Budweiser / AB InBev via Pro-Ject.

Oversaw strategy, creative and growth for vantage.tv's live and VOD event VR production, distribution and monetization efforts.

VEHICLEvr is The Uprising Creative's virtual reality content studio, developed out of a passion for immersive storytelling and a drive to push the medium forward through new methods of creative development and technical production. As Managing Director and Head Of Development, my role was to drive the company towards its goals by putting together a slate of original and branded content initiatives for our team to execute. As Executive Producer, my role was to oversee all of our VR productions, providing technical insight, ensuring they were striving for top level creative and working to stay on time and on budget. As a Director, my role was to direct many of our VR projects, working from initial concept development and production through to final post and delivery.

The Uprising Creative is an award-winning integrated creative and production company, focused on quality and experience, with a few offices around the world. Prior to my departure, being a Co-Founder I found myself wearing many hats as the company progressed, acquired partner agencies, and took on more and more creative services. As CEO, my role was to set the vision for the company and drive towards it, inspiring our team to achieve their best while pushing the company's growth and profitability. As Executive Creative Director, my role was to guide the creative vision for clients and campaigns, working hand-in-hand with our creative teams to execute that vision across design, branding, digital, experiential, video, and integrated projects. As Executive Producer, my role was to oversee all of our video/film and VR productions, ensuring they were striving for top level creative, meeting client goals, and staying on time and on budget. As a Director, my role was to create inspired content, whether it be music video, commercial, experiential, or branded content, from concept all the way through production, post, and delivery.

Color Theory Consulting was a consulting company centered around the music, fashion, and youth lifestyle markets, dealing with a broad range of creative and marketing services tailored to each individual client's needs. (Became The Uprising Creative in 2008)

Hooves Footwear was a limited edition footwear line co-created with Dave Grohl, producer Nick Raskulinecz, and brand Gravis Footwear. As part of a two person brand management, creative, and marketing team, I developed the brand, the products, and all of the marketing collateral from scratch - with the help of the amazing creative and sales teams at Gravis - leading it to worldwide endorsements, instant sell-outs, and major international retail placements.

Silva Artist Management, run by artist manager John Silva, is one of the premiere music management companies in the business with clients that have included AFI, Beastie Boys, Beck, Foo Fighters, Jimmy Eat World, Nirvana, Queens Of The Stone Age, Ryan Adams, Sonic Youth, Tenacious D, The Mars Volta and more. My role was to oversee all creative, merchandise, tour marketing and special creative projects for all of the firm's clients, working with the artists, their day-to-day managers, strategic partners, and vendors to achieve the individual goals for each role.

Visionary. Clothing was an independent clothing line started in my garage that quickly grew into a full-fledged brand with accounts worldwide in a short 6 month period. The brand was my brainchild, built from the experience I had gained running artist merchandise initiatives for Bill Silva, and I was responsible for creation, design, marketing, and operations.

I started with Bill Silva as an Assistant Tour Manager for Unwritten Law and after a year of touring, became Tour Manager for Jason Mraz. Once I came off the road a year later, I worked in Bill's office as day-to-day Artist Manager for Gary Jules, and Merchandise Director overseeing all merchandise operations for Bill's management clients.

Creative direction and design of print-based marketing collateral for the Las Vegas music and entertainment industry.

Creative direction and design of primarily print-based collateral for UNLV music and entertainment events.

On campus tech support for professors and classrooms.