Jen Moore

Location New York


Fashion Stylist
4 Projects

Work History

Lieutenant Governor
American Advertising Federation - Fifth District
Jul 2018 - Jun 2019
Senior Director of Marketing
Hughes Environmental
Dec 2015 - May 2018
Louisville, Kentucky Area
• Development and execution of B2B marketing plans and strategies • Build credibility and maintain brand position through creation of content, collateral, strategic partnerships with industry influencers, and networking opportunities through trade groups • Lead generation through SEM, PPC, SEO, and trade show marketing • Custom creation of national account sales materials and presentations • Analysis of marketing efforts, using Google Analytics, Wordpress, MOZ, SEMrush, and Hubspot applications • Direct mail planning/strategy, creative, and list management • Negotiation and management of vendor relationships • Public speaking for industry organizations • Represent company at trade shows • Sales enablement and support • Website updates, including Search Engine Optimization • Development of safety and sales training materials
Senior Director of Marketing
LSS Holdings
Dec 2015 - Oct 2017
Louisville, Kentucky Area
As Senior Director of Marketing for LSS Holdings, I oversee the LSS Life Safety Services and Hughes Environmental brands.
Account Executive
Sep 2014 - Dec 2015
Louisville, Kentucky Area
• Serve existing B2B global manufacturing client business • Manage day-to-day needs, and ensure client satisfaction • Lead creative projects for trade show display, marketing collateral, and catalogs • Assist with pro bono client projects as needed
Marketing Manager
Hughes Environmental
Feb 2011 - Aug 2014
Louisville, Kentucky Area
Hughes Environmental is a leader in Industrial Cleaning, including combustible dust, high surface cleaning, and commercial HVAC cleaning. As the marketing manager, I perform the following functions: • Integrated marketing strategies including direct mail, SEO, PPC, social media management and engagement, and event marketing • Content management, including Website updates, blogging, and social media content and scheduling • Copywriting and design for direct mail and marketing collateral • Lead new product launch for service extensions • Creating new client presentations, lunch & learns, and industry presentations • Budgeting and developing annual marketing plans • Branding and positioning Hughes as the market leader and expert in its industry
Account Coordinator/Account Executive
Oct 2008 - Dec 2010
Louisville, KY
Vimarc is a full-service advertising agency with expertise in healthcare, tourism, nonprofit, and B2B advertising. My focus was on healthcare and financial services clients. My day-to-day consisted of: • Mid-level client communications/relations • Managed traditional and Web projects, including extensive direct mail campaigns, print campaigns, and work with content management systems, websites, online advertising and email campaigns • Developed creative briefs, estimates, production plans and schedules for client projects • Reviewed copy and art for execution of appropriate strategy and messaging • Worked with media department to plan print, outdoor, online and broadcast schedules • Presented creative to clients • Worked with Director of Strategy and President to create marketing plans and budgets • Reviewed and analyzed advertising and marketing response • Handled project and media billing
Media/Print Buyer
Burch Associates Inc.
Jul 2007 - Oct 2008
Print buying, media planning/coordination, account services, project management for technology focused advertising agency.
Human Resources Coordinator
Finelight Strategic Marketing Communications
2004 - 2006
Recruiting focus on in-house call center. Handled benefits administration, event planning, and coordinating recruitment advertising.


Sullivan University
2000 - 2003
Cumberland County High School
1995 - 1998