Developed Branded Content for Interscope artists Lady Gaga, Eminem, Black Eyed Peas, Carly Rae Jepsen, LMFAO and Madonna creating new forms of advertising
Operating force between content and global brands developing disruptive campaigns and forging new territory for Coca-Cola, Chrysler, Red Bull, Nike, Microsoft, Beats by Dr. Dre, LOreal, and Budweiser
Associate Publisher, Brand Partnerships
Conde Nast
Jun 2006 - Dec 2008
Launched digital platform for Conde Nast
Developed new forms of digital and social media for clients Nike, Johnson & Johnson, Coty, P&G
Responsible for one of the media industrys first Facebook collaboration introducing brands to social media
Partnered brands in deals totaling over 5MM in revenue
Managed brand identity