I've spent the last 8 years building a global luxury brand. From scratch.
Starting with nothing, I built and branded a luxury lifestyle brand, one piece at a time.
Design, detail, voice and aesthetic are the core principles and filters which everything runs through. We're fast, proactive and stick to the singular vision.
As founder & creative director, I created and executed all brand, marketing, social, PR and campaign strategies (big job, I know) for all campaigns, shows, and collections. Running a team and directing 5-10 agencies worldwide to execute my vision, I grew our brand into a world-recognized lifestyle and swimwear brand. See below for a quick overview of the brand:
--We Are Handsome--
From humble beginnings before the summer of 2009, We Are Handsome launched a strong idea, an amazing creative direction and a very small amount of product.
Eight years later, we sell & distribute our wares to 40+ countries. Our brand sits comfortably in store next to Chanel, Armani, Burberry and a bevvy of luxury brands. We supply our one-of-a-kind brand of design to the worlds best and biggest department stores and boutiques:
Net-a-Porter, Shopbop, ASOS, Harrods, Selfridges, Liberty, Matches, Bergdorf Goodman, Saks Fifth Avenue, Barneys New York, Colette Paris, David Jones and many more.
Worn and adored by the likes of Rihanna, Beyonce, Jessica Biel, Katy Perry, Britney Spears, Giselle, Miranda Kerr, Tyra Banks and countless other famous faces (and bodies), we have amassed a huge following both on and offline in the short time we've been doing what we do.
We've created long lasting partnerships with some of the worlds best brands including Yoox Net-A-Porter, Mercedes-Benz, W Hotels, ASOS, St Tropez, Maybelline NY, Spotify, Soludos, Ben Sherman and KMS hair.
Senior Creative & Art Director
2007 - Aug 2012
Design, Art Direction, Creative Strategy & Execution, Content Strategy
User Experience, Information Architecture Design/Strategy
I concepted, branded & designed digital experiences and strategies for world class clients such as Pepsi, Microsoft, Xbox, Blackberry, Samsung, Smirnoff, Warner Music, P&O, WorldVision, Mountain Dew and many more.
It's Art, Dammit.
Jul 2003 - Jul 2012
Freelance Branding, Graphic & Web design and Illustration services, working with
Australian based businesses and SME's.
Freelance designer/art director
Jan 2000 - Jun 2012
for the following agencies: OneDigital,
Trendhaus, Momentum WorldWide, Undercurrent.
administration, sales and project management.
Director & Lead Creative
People Like Us
Mar 2006 - Oct 2011
Director & Head designer of the People Like Us Collective.