Jonathan Lazar

Location Los Angeles

Co-founder / Marketing and Strategy

Manager Content Strategist Music Executive
5 Projects

Work History

Marketing and Strategy
Global Brands Group (Member of Fung Group)
Sep 2017 – Present
Los Angeles, California
Urband & Lazar Music Publishing
Aug 2006 – Present
Urband & Lazar Music Publishing is a premier GRAMMY®-Award winning music publishing company. The company partnered with artists, writers and composers; licensing more than 3K+ compositions and cataloging more than 85 global artists. Key clients included: The Kooks, Ziggy, Marley, Razorlight and Lil Wayne.
Senior Vice President
Technology Company Full-time
Jul 2013 – Jul 2017
Technology company with a mission to create the world's smartest wearable devices. The device connected people through social media by combining innovative technology, with a robust software platform. As the SVP, my role was to ensure the successful launch and product legacy of the technology product; through development and implementation of a multi-million dollar partnership program. Responsibilities included: - Establishment of the marketing campaign, content campaign and budget for the product launch - Identification of music and media partnerships - Development of partner presentations, revealing terms and relationship benefits - Drafting, negotiating and closing of solidified partnership contracts - On-boarding of (Twitter, Microsoft, Spotify etc.) to the partnership program - Coordination with outside agencies for event planning - Project management for event implementation - Analysis of event activation and KPI's during and after the partnership
Vice President
Ultra Music Festival
Feb 2012 – Apr 2013
Miami Beach, FL
Ultra Music Festival brings together 165,000 electronic music enthusiasts to the heart of Miami every March, for a three day event. Responsibilities included: - Creation of targeted content and marketing strategies; attracting festival audiences and sponsors - Negotiation of third-party contracts for talent, sponsors, services and airing rights - Content production for the YouTube stream; reaching millions of fans throughout the world


Master of Business Administration (M.B.A.)
Nova Southeastern University
2006 – 2007
Bachelor of Arts (BA)
University of Miami
2001 – 2005