Joseph Uliano

Location Los Angeles

Founder / Executive Creative Director Black Label Content + musicologist

Guitarist Creative Director Director
4 Projects

Work History

Founder / Executive Creative Director
Black Label Content
Feb 2013 - Present
Greater Los Angeles Area
BLC is a creative content studio focused on intelligent, strategic storytelling for brands. We are a collective with a code of honor based on the principle that we bring our best to each project. We have a broad reach with a bespoke touch, with dedication to curiosity, creative adaptability, collaboration, problem solving and our desire to handcraft beautiful work. Recent projects include: Award Winning series: "Dinner with Don Rickles" 13 episodes. "Live In Front Of A Studio Audience with Norman Lear" On air package. The Oscars Marketing campaigns ( 2015-2019), CLEO Winner-Justin Timberlake LIVE FROM PAISLEY PARK, ABC Upfronts, The RE launch of American IDOL, TheNAACP IMAGE Awards, The Rio Olympics launch for NBC Sports Group, Integrated marketing for Target, Xfinity Mobil, American Express, Mercedes and more. BLC also was honored to produce "Dinner with Don" a digital show, along with its Producing Partner Stamper Lumber Media. Don Rickles along with Martin Scorsese, Robert De Niro, Billy Crystal, Snoop Dog, Sarah Silverman, Amy Poehler, Paul Rudd and many more. We have also produced Prime time Network specials and long form. Recognition: 2019 Telly Gold - Branded Content - Craft Directing 2019 Clio - Best LiveStream Event ( Justin Timberlake = American Express) 2018 Telly Gold - Best Non Scripted Web series Academy of Web TV - Best Comedy Series Web - nominated finalist - Unscripted Branded Content Promax Gold - Best event Campaign Best Event spot, Best Live Event Spot, Best Promo at the Movies Best Consumer Integrated Marketing Grammy Best Long form Music Film Grammy Best short for Music Video Multiple " Hot Spots" the Brief by Promax Multiple MVA's
Executive Producer
Jun 2011 - Feb 2015
Los Angeles
Wondros is a coalition of filmmakers, producers and talent. Designed to harness powerful social forces for like-minded causes and brands. Wondros employs the skill sets of top creative people to challenge conventions and invent new opportunities within the growing milieu of conscious capitalism and social justice. Wondros has formed as a veritable Bauhaus with top thinkers, all with shared values, hailing from various fields. The roster includes founder and award winner Jesse Dylan, renowned filmmaker Antoine Fuqua, noted Sundance and TV helmer Mark Pellington, Oscar®-nominee David O. Russell, Oscar®-winning musician/composer/director Trent Reznor, Oscar®, Video Vanguard award winner, Wayne Isham, Multi Award winner Sophie Muller and more.
President/ Executive Producer
One World Productions, inc
1998 - Jan 2014
Los Angeles
One World Productions rebranded as BLACK LABEL CONTENT in 2013 is an On air broadcast Creative Direction, Market amplification and production company. Recent work: 2013 Dancing With The Stars" launch, the 2012 0scars, The 2012 Emmys, Target/Neiman Marcus "REVENGE" content integration, Taste of Sundays ( campaign), Nashville, DUETS, 2011 DWTS, 2011 The Oscars, The American Music Awards, Revenge, Scandal, Missing, GCB, The River, the 2011 ABC UPFRONTS asset creation. One World was also responsible for multiple award winning music videos.
Executive Producer
One World Productions, inc
Dec 2000 - Jun 2011
Music content company specializing in immersive media, 3-D, Music visual content, Live Event for TV and DVD, app creation. multiple award winning company, MTV awards, Grammy's, Telly's, Emmy's.
Executive Producer
Crossroads Films
Dec 2000 - Jun 2011
Full service production company located in Los Angeles, NYC, Chicago and London. Commercials, Television and Feature Film divisions. specializing in Advertising and branding as well as viral and immersive content
Partner/ Owner
IL Sole
Sep 2002 - Jan 2011
Restaurant on the Sunset Strip in West Los Angeles voted Oscars Hotspot by Good Morning America 2007
Executive Producer/ partner
Crash Films
Apr 1996 - Dec 2000
overall strategic planning, day to day management of directors and client relationships
Spokesperson / Energy and Conservation Lobbyist
Office of The Governor of Florida
Jan 1984 - Jan 1987
Spokesman for energy and conservation to Office of the Governor of Florida ( Bob Graham). created and established outreach programs in the Energy and conservation sector as well as over seeing all of the content and media production and information.


Masters of Fine Arts
The American Film Institute