The power in todays marketing strategy lies in the streets, in the hands of your customer. Rebel Industries will help you harness this power. Our change management methodology enables us to understand these shifting spheres of influence in real time, and mobilize that power to bring consumers and brands together through common interests.
Rebel Industries builds brand experiences that facilitate discovery and dialogue. The means we use are as multi-faceted as modern life ranging from social media to events and offline promotions.
Talent Acquisition Executive
Warner Music Group
Feb 2018 - Present
Großraum Los Angeles und Umgebung
Putting great people into great jobs to build the future of the music business.
Host
Rebel Radio Podcast
Jun 2015 - Present
Großraum Los Angeles und Umgebung
Rebel Radio shines a light on cultural pioneers. We engage the influencers who define what we wear, watch, listen to, and play with and how we spend our spare time and loose change and explore what it means to be a creative entrepreneur today. We celebrate the rebels who innovate, collaborate, and penetrate the consciousness of young America and the world.
Our weekly interview show explores the journeys of those who do it best in all areas of youth culture. We learn how they stay creative in the face of relentless distractions and setbacks. How they make something where previously nothing existed, how they find inspiration and influence, as well as how they inspire and influence other. Each episode provides insights into the essence of entrepreneurship, of taking control of ones own destiny, and of building businesses and legacies against all odds.
Brand Partnerships
Linkin Park
Oct 2016 - Feb 2018
Los Angeles
Developed brand partnership strategy for one of the world's most talented and popular rock bands, and led implementation across multiple cross-functional teams in the process of pitching ideas and concepts.
Successfully generated more than $2.8M worth of sponsorships, endorsements, and content partnerships with blue chip global brands including Mercedes-AMG, Intel, and State Farm.
President
The Rebel Organization
May 1999 - Jan 2007
Großraum Los Angeles und Umgebung
www.rebelorganization.com
The Rebel Organization is a grass-roots marketing and promotions firm specializing in connecting brands to urban youth culture. Clients range from record labels and film studios to car manufacturers and consumer electronics firms.
Rebel provides strategic consulting, creative services, and execution of promotional activities. Street Evangelism, collateral design and production, music supervision, and event marketing and production are among our services.
Rebel is one of the primary agencies behind the launch of the Scion automotive brand, and is the in-house marketing arm of URB Magazine.
Business Development
URB Magazine
May 1999 - Mar 2003
Responsible for creating brand extensions for URB Magazine outside of the publishing arena.
Highlights include creating an URB Music imprint, which released the URBal Beats and URB Mix compilation CD series; content-sharing relationship with amazon.com; title-sponsorship of the nationally syndicated Essential Mix radio program; media sponsorship of the Coachella Valley Music and Arts Festival.
Music Journalist
Freelance
1990 - 2000
Wrote about hip hop. Reviews and interviews for publications like The Source, XXL,
Vibe, URB, among others.
Artist Manager
Rebel Music
1995 - 1999
Guided the careers of artists such as WC (of Westside Connection), Bosko, Baka Boyz,
Kidney Thieves, among others.
Education
Certificate
University of Southern California - Marshall School of Business