JP Gomes

Location New York

Creative Strategist, Musician

Guitarist Creative Director PR
3 Projects

Work History

Researcher (via Adecco)
Mar 2019 - Present
Greater New York City Area
Researcher, User Insights & Strategy (Freelance)
The New York Times
May 2018 - Mar 2019
Greater New York City Area
Works with the Audience Insights team to plan and conduct user research, analyze findings and provide strategic recommendations for Product, UX, and Marketing teams;
Design Reseacher, Membership Puzzle Project
New York University
Jun 2018 - Aug 2018
Greater New York City Area
• The Membership Puzzle Project is an initiative dedicated to studying how news organizations can diversify their revenue, with a particular focus on membership programs and optimizing journalism organizations for trust. • Leads analogous research on the lessons that environmental co-ops and citizen science might teach news organizations when it comes to building sustainable membership models that foster belonging and participation.
Strategist (Graduate Intern)
Local Projects
Jun 2016 - Sep 2016
Greater New York City Area
Conducted qualitative design research, developed strategic recommendations, and conceptualized digital and physical interactive experiences for clients in the entertainment and museum industries; collaborated cross-functionally with a team of developers, designers, architects and creative technologists; copy-edited content for the studio's new website (
Senior Global Communications Strategist
Presidency of Brazil
Sep 2009 - Jun 2015
Brasília Area, Brazil
• Developed and implemented international insights-driven communications strategies aimed at promoting Brazil at the global stage, with a focus on climate change, poverty eradication, and innovation, among other foreign policy priorities; Daily activities included drafting communications plans, managing content strategy and cultivating relationships with top international journalists. • Led the development of communications strategies and managed media relations for the Brazilian Government during major international events, including: UN Climate and Biodiversity Conferences in Lima (2014), Pyeongchang (2014), Warsaw (2013), Doha (2012), Rio+20 (2012), Durban (2011) and Nagoya (2010); FIFA World Cup 2014 and FIFA Confederations Cup 2013.
Climate Change Press and Communications Officer
Foreign and Commonwealth Office
Sep 2008 - Sep 2009
Brasília Area, Brazil
• Developed insights-led public diplomacy campaign strategies and managed media relations for the UK Government in Brazil, focusing on international climate change negotiations and domestic efforts to promote the shift to a low carbon economy. • Provided strategic communications counseling and supported the organization of high-level visits of the UK Prime Minister Gordon Brown, Energy and Climate Change Secretary Ed Miliband and the Prince of Wales to Brazil.
Communications Officer
Oct 2006 - Aug 2007
Brasília Area, Brazil
• Led the implementation of awareness activities, communications policies and advocacy strategies for the United Nations Development Programme (UNDP) in Brazil, collaborating with teams in New York, Geneva and other offices in Latin America on high-profile projects. • Provided strategic communications recommendations for the launch of the UNDP Human Development Report and supported the development of the United Nations Resident Coordinator Country Report.
Nov 2003 - Sep 2006
Brasília, São Paulo, Rio de Janeiro
• Researched and wrote stories for the country’s leading business (Exame) and science (Superinteressante) magazines, including special reports on sustainability and the Amazon; Interviewed business leaders, researchers, authors and other influencers.


Master’s Degree
Parsons School of Design
2015 - 2018
Bachelor of Arts (BA)
Universidade de Brasília
1999 - 2003