This is a social app that helps in connecting artists with fans and vise versa.
-Oversaw the creative and art direction of Bkstgs branded content deal with Reebok.
-Managed Social strategy and content development.
-Coordinated and performed functions related to Format development and Collateral merchandise creative.
Co founder & Editor-in-Chief
The Unlimited Magazine
Oct 2010 - Jan 2015
Greater New York City Area
The Unlimited Magazine is an interactive iPad magazine founded in 2011 which specializes on fashion, music, art and culture.
-Oversaw brand development, web site traffic growth, advertising revenue, and Public Relations.
-Developed an effective brand strategy and oversaw business development.
-Built a group of creators as well as edited and art directed in-house shoots, covers, branded content and social media content.
Jan 2011 - Oct 2012
Tel Aviv Area, Israel
This is the first interactive magazine in Israel. Obtained first hand knowledge about
interactive content, interactive production and art direction.
-Managed advertising content and developed external branded content for advertisers.
Freelance photographer & Videographer & Art Director
Jan 1999 - Jan 2012
Acted as a freelance videographer, editor, and art director.Delivered exceptional service and ensured the maximum satisfaction of clients.
-Handled many projects which centered on documenting fashion, art, life style, politicians, athletes, actors, directors and others.
-Developed movie set stills, posters and fashion videos.
-Conceptualized stories, expressed vision and inspiration, and utilized mixed mediums and formats in telling compelling stories.
Head of Production
2006 - 2007
360 Maalot is a fashion culture magazine, considered to be the most cutting edge print publications in Israel. It achieves international standards in all aspects - content, concept, design, photography, ads, print.
-Produced fashion stories, worked with writers and designers.
As a part of my job i was the in house photographer and a part of the creative team.
Time Out Tel Aviv
2005 - 2006
staff photographer for Time Out Tel Aviv
Chat Lelu Art Projects
2004 - 2005
This was established to provide support as well as encourage businesses seeking an active involvement in the Arts.
-Coordinated production and ensured smooth operations.
-Managed and executed projects in line with stipulated budgets.
Met business and client requirements and delivered high quality art projects.
-Published a book with all the artworks and images for the installation in 2005.
WE ARE NOT UNICORNS is an ongoing project that started in 2005 with a film point and shoot camera. In their natural habitats, where they feel most comfortable and inspired, surrounded by their own accomplishments, I catch glimpses of my subjects’ source of genius.
My women are real, not mythical creatures.
DM me if you are interested to know more or be a part of the gang.