Conceive, develop, and execute global visual publicity campaigns across multiple Netflix Originals series
Create impactful visual stories that enhance the overall campaign strategy from pre-production to the series premiere through photo and video content
Oversee the production of strong creative materials that shape and enhance the overall publicity campaign
Drive communication between publicists, marketing and social leads, as well as Showrunners and Directors to ensure the overall campaign strategies are aligned
Hire and oversee unit photographers, directors and EPK crews and drive communication with production
Create out of character Glam photo shoots with key Netflix talent to secure big editorial placements both domestically and abroad
Oversee creative needs for series premieres, multi-title junkets, and special awards events
Clique Media Group
Feb 2016 - Aug 2017
Greater Los Angeles Area
Clique Media Group (recently named one of Forbes' Most Innovative Companies of 2017) is a data-driven, editorially led lifestyle media and commerce company, representing a portfolio of global digital publications (WhoWhatWear, MyDomaine, Byrdie, College Fashionista and Obsessee). CMG connects with 12M unique visitors/month, and represents an audience of 31M engaged social media users and 1.2M+ email subscribers.
Oversaw production of photo shoots in the US, Europe and Australia for lifestyle and fashion features and covers. Liaised with creative agencies to handle all shoot bookings; manage workflow, shoot schedule and editorial updates to ensure production stayed on-time and on-budget. Reported directly to Creative Director and Photo Director and worked alongside entertainment editors at signature celebrity awards shows. Established and maintained relationships with publicists, agents, stylists and photographers. Budgets: Up to $180K; Team: 8
Production Under exceptionally tight deadlines, project-managed Sundance and Toronto Film Festival photo shoots for digital, social media and print outlets; arranged shoots for 150 celebrities over a 5-day period.
Budget Management Trimmed production budgets for Sundance and Toronto Film Festivals by 75% by creating alternative sets and other creative elements that saved money without compromising quality.
Casting & Booking Coordinated shoots for celebrities with extremely tight schedules and worked with publicists to problem-solve a variety of scheduling challenges.
Editorial Reviewed and vetted thousands of photographs and selected top images for publication.
Director - Nylon and Nylon Guys
Jul 2013 - 2014
Nylon & Nylon Guys | New York, NY
Directed, produced and executed all aspects of visual content for 2 bi-monthly publications. Managed shoot/pickup budgets and editorial to meet all deadlines and shipping schedules. Budget: $10K per issue. Oversaw staff of booking editor, photographers, assistant and interns.
Talent Management Successfully managed booked talent including Lana Del Ray, Selena Gomez, Emma Roberts and Jared Leto and acted as sole representative of company on set.
Cost Containment Slashed monthly production budget of an already tight budget by 50%.
Feb 2012 - Aug 2013
New York City
Produced up to 12 fashion, beauty, lifestyle and photo shoots per week and was involved in creative process for all photo shoots and covers, including women in TV, music, film and politics series; Managed full life-cycle of shoot including talent outreach, casting, budget negotiation, on-set management, production design, call sheet coordination, staffing and post-production. Discussed photo shoot concepts and direction with editor-in-chief, department heads and photographers. Maintained relationships with publicists, agents, stylists and photographers. Budget: $4.3M; Team: 5
Negotiations & Vendor Management Cut costs by $300K annually through skillful negotiation with vendors and by introducing creative alternatives to shoots that saved money and time.
Global & On-Site Production Handled casting and scheduling for global shoots with the unique challenges that accompany on-site productions. Coordinated extensive travel itineraries and problem-solved issues related to contracts and insurance. Produced the Women in Hollywood/ Music and Television portfolios.
Apr 2011 - Apr 2012
Managed production campaigns for iconic fashion and make-up brands including Vogue, Interview, Almay, Dior Beauty and Maybelline. Oversaw all shoot budgets and pre, on-set and post-production for print projects. Handled vendor negotiations, scheduling, payments, invoicing and insurance. Clients: Vogue, Interview, Revlon, Calvin Klein Worked with top photographers including Peter Lindbergh, Steven Klein and Mikael Jannson. Budgets: Up to $250K; Team: 25
Talent Coordination & Management Worked with celebrity talent including Madonna and Amber Valetta on global sets.
Dizon Inc - Freelance Production Asst. New York Fashion Week Spring/Summer- 12
Jul 2011 - Sep 2011
Freelance - prod. assistant on following NYFW 2012 S/S shows-assisting Gayle Dizon
Thakoon, Proenza Schouler, Monique Lhuillier, Adam, Tess Giberson, Bill Blass, Milly
Day to Day Mgmt + A&R
Red Light Management
May 2009 - May 2011
West Hollywood, Los Angeles
Day to Day management of Sky Ferreira.
Assisting management of Alicia Keys, OneRepublic, Good Charlotte, The Decemberists,
Became youngest manager at the company at the time. Oversaw brand management, social media, scheduling, travel, studio meetings, A&R , publicity and media meetings for artists including One Republic, Pharrell and Alicia Keys. Acted as direct liaison between label, producers, lawyers and management team. Scouted new artists including Sky Ferriera, Azealia Banks and Lana Del Ray - built relationships with label A&R, bloggers and publicists.
Artist Management & Scouting Represented Sky Ferriera on all phases of first album including song writing, album release and video.
Sony Music Entertainment
Jul 2008 - Jul 2009
Sourcing New Talent, Reporting directly to head of A&R. Travel to sign bands - asses their relevancy to current market. Work on new sounds through relationships with various producers, artists, writers etc.
Talent Scouting Signed band that went on to record an album that went platinum in Australia.