Worked directly with Creative Director on branding and identity during a complete re-branding of the company
Catalog design and layout creation.
Management and Execution of all Art Requests
Responsible for online banners and print ads
Resizing of product photography, instagram photos, Facebook photos, and wholesale account product photo requests.
Flyer creation for events, sales, etc.
Window displays
Instore build outs
Coordinates with Printers/Installers to have windows and instore build outs made and installed.
Produced concepts and original designs for use in footwear, apparel, and skateboard categories.
Art direction for side projects and regional events.
Worked on textiles, graphics and trims to be used across apparel, hardgoods, and footwear categories
Design Director
Lost Heart Creative
May 2016 - Jan 2019
Greater Los Angeles Area
Managed creative team of graphic designers, apparel designers, and production to ensure brand consistency across all categories.
Directed global printables program
Developed branding and identity
Forward-thinking design by creating graphics, typography treatments, copyrighting and other contemporary design assets that elevate the presentation of the brand
Concept and design for printable goods for all seasons, special projects, etc.
Assisting in range merchandising.
Trend forecasting for upcoming seasons
Worked with product photographers to get all new incoming product shot for online shop, look-books, and catalogs
Create ads and promotional materials
Creating the look and feel for marketing campaigns
Designing digital assets for banners, social media and website
Creating in-store POP marketing collateral
Artistic direction and design of all outgoing and internal communications and promotional vehicles from conception to delivery
Overall season look, feel and creative direction to align with our brand strategy and key demographic.
Guide brand voice ensuring it reflects brand promise, brand objectives, and is consistent in every form of communication, both internal and consumer facing
Management and Execution of all Art Requests
Design Print Ads, Window displays, In-store build outs
Assist in the cut n sew design process
Research and provide innovative concepts on a seasonal basis
Art Director
Related Garments
Jan 2015 - Jul 2017
Los Angeles, California
Managed creative team of graphic designers, apparel designers, and production to ensure brand consistency across all categories.
Directed global printables program
Developed branding and identity
Forward-thinking design by creating graphics, typography treatments, copyrighting and other contemporary design assets that elevate the presentation of the brand
Concept and design for printable goods for all seasons, special projects, etc.
Assisting in range merchandising.
Trend forecasting for upcoming seasons
Worked with product photographers to get all new incoming product shot for online shop, look-books, and catalogs
Create ads and promotional materials
Creating the look and feel for marketing campaigns
Designing digital assets for banners, social media and website
Creating in-store POP marketing collateral
Artistic direction and design of all outgoing and internal communications and promotional vehicles from conception to delivery
Overall season look, feel and creative direction to align with our brand strategy and key demographic.
Guide brand voice ensuring it reflects brand promise, brand objectives, and is consistent in every form of communication, both internal and consumer-facing
Management and Execution of all Art Requests
Design Print Ads, Window displays, In-store build outs
Assist in the cut n sew design process
Research and provide innovative concepts on a seasonal basis
Graphic Designer
Thirteen and Company
2014 - 2015
Greater Los Angeles Area
Creating content across all platforms that were unique and on brand. Focusing on the
website, print, commercial, and social media.
Apparel Designer and Sourcer
Seaweed Clothing
2012 - 2014
Los Angeles
Sourcing fabrics and design sketching, and pattern making for the garments from start
to finish.