- Drive growth strategies across newsletter, search, social media, and analytics.
- Manage a team of social-media managers programming content for 12.5M followers across platforms. VF added more than 1 million social followers in 2018.
- Built e-mail newsletter business from scratch to more than 1M daily sends, with seven-figure revenue.
- Advise on investment asks, staff expansions, consumer revenue (digital paywall), and more.
- Advise editors on content strategy, including breaking news/live event coverage, brand identity, and more.
Previously: Associate Director of Audience Development, Story Editor.
News Editor
Vanity Fair
Mar 2014 - Mar 2015
Greater New York City Area
- Launched and expanded Vanity Fairs online coverage of breaking news, political,
business, and technology.
- Scaled VF News a 2-3 million monthly readers within a one-year period. H
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Senior Editor, Mobile and Innovation
The Huffington Post
Sep 2013 - Mar 2014
Greater New York City Area
- Editorial lead on all things mobile at The Huffington Post.
- Identified and implementedbest practices across the newsroom.
- Oversaw a team of section-specific mobile leads who work toward further enforcing mobile best practices aimed at optimizing the mobile experience for readers, across mobile web and native apps.
- Helped drive strategic development and priority assessment for the website.
Entertainment Editor
The Huffington Post
Feb 2012 - Aug 2013
Greater New York City Area
- Scaled unique visitors to 20 million (by more than 400%) in 12 months.
- As HuffPost's entertainment editor, I oversaw the production of the entertainment
section. I assigned and edited stories and managed the production of the e
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