Kristian Heijkoop

Location New York

Content Creator + Strategist

Photographer Content Strategist Fashion Stylist
8 Projects

Work History

Content Creator and Social Media Strategist
Apr 2019 - Present
Greater New York City Area
-Concept, produce, art direct, shoot and edit web/email campaigns, social media content and print media -Work with brands on content delivery strategies, social media revamps, aesthetic elevation, being more authentic online and clearer advertising and messaging
Photographer and Content Coordinator
Feb 2018 - Apr 2019
Greater New York City Area
Create, design and edit all visual content for US stores, including social media, the ecomm store, web campaigns, email marketing, print media and company events. Followers +75% in first 12 months. For work examples click the link below. -Creates, designs and edits visual content for all US stores, including social media, e-shop, web campaigns, email marketing, print media and company event assets and promo. -Coordinates social media content layout and overall calendar • Responsible for overseeing over 50 posts per week, leads creative direction for all posts, and assists with styling for all social media on model posts • Followers +15k in first 12 months • Over 1.5k images posted since Feb 18 - Web campaign and email marketing creative direction • Concept creation, content production and execution, copywriting and approval process with CEO before launch -Assists E-commerce Manager with daily tasks • Overseeing company website • Product copywriting, product uploading, site merchandising, updating site imagery through CMS, and overseeing order fulfillment • Customer service for e-shop • Third party ( sales • Order fulfillment process, item duplication process, and handling returns
Community Manager / Content Creator
May 2016 - Jun 2017
New York, New York
-Source, create and deliver social media content -Create copy for all social channels -Create high quality photography assets in studio and on location in a fast paced environment often with only a few hours to execute -Source and coordinate models, stylists and props for photo shoots -Shoot lay-down and product images for website and advertising campaigns -Grow and engage all social channels including Instagram, Facebook, Twitter, Tumblr, YouTube, Pinterest and Snapchat -Troubleshoot any customer facing issues which includes responding to customer service -Use LiveChat software to address customer needs real-time, work with ticketing systems to increase customer service efficiency and care -Manage social platforms through Hootsuite and Schedugram -Update social advertising creative on a monthly basis or as needed including Facebook and Instagram -Work with sales and marketing teams to design necessary assets (ie: seasonal linesheets, website image corrections and preparation, designing documents, templates and stationary with branding, signs for events and collaborations, information handouts, step and repeat design, etc) -Ensure that community strategy supports overall brand goals and objectives -Influence and fine tune brand aesthetic to add new dimensions and possibilities -Create eBlast assets when necessary -Design weekly email campaigns and send through MailChimp, performing some A/B time zone testing -Perform general upkeep and website changes on our Shopify platform, including Shopify XD extension tagging and metadata entry, updating company website blog, etc
Editorial Photographer
Teen Eye Magazine
Feb 2016 - Feb 2017
Greater New York City Area
Photographed and art directed the cover and a 12 page editorial for two issues of the magazine. More work coming soon.
Wilhelmina International
Jan 2015 - May 2016
New York
-Photograph editorial images of male models -Photograph digitals/polaroids of male models -Film and edit mock ad campaigns for model submission to brands -Represent Wilhelmina's Image Men's Division as a model -Perform administrative tasks such as filing, research, image database organization, updating model's portfolios and updating Wilhelmina website
Editorial Fashion Photographer
Jul 2015
Greater New York City Area
Photographed exclusive editorial.
Video Artist
"Kreuzberg Wohnung Austellung" Group Exhibition
May 2015
Berlin Area, Germany
"Living Dolls" as projected video installation: Featured artist in a Berlin based gallery show, taking place in one floor of apartment building with rooms open to the public for an intimate art experience. This work was projected onto the headboard of a bed.
Client Photographer
Ayni Brigade
Jan 2015
Greater New York City Area
Art directed political campaign images and other promotional material, including headshots, portraits and lifestyle photography, for the company's political client.
Video Artist
"Reifwerden" Group Exhibition
Dec 2014
Berlin Area, Germany
Featured artist presenting "The AKB48 Incident" as a projected video installation in Johann König's art gallery St.Agnes Berlin.
First Assistant
Oct 2014
Berlin Area, Germany
Assisted photographer/videographer/director Matt Lambert on television production for VH1. Tasks included lighting, set design and actor preparation.
Editorial Photographer
The Fashionisto
Sep 2014
Greater New York City Area
Photographed and art directed an exclusive editorial.
Editorial Photographer
HUF Magazine
Aug 2014
Greater New York City Area
Photographed and art directed exclusive editorial.
Event Photographer
Jun 2013 - Aug 2014
Shot high profile events, including portraits of VIP guests, posed and candid group shots, as well as architectural and scenic photographs of the event spaces. Events included: -Nelson Mandela Tribute Event with speakers Bill Clinton and Morgan Freedman -Private Premiere of The Met Opera's Spring season -Private tour of the Marc Chagall exhibit at the Jewish museum with his daughter as quest speaker -The Armory 2014 show front of house and backstage -NYFW multiple seasons, inc. runway, backstage and private event coverage
First Assistant
Markus Klinko & Indrani
May 2014
Greater New York City Area
Assisted with lighting, video camera preparation and set design on fashion film.
Photography Intern
Mixed Business Group
Aug 2013 - Dec 2013
Greater New York City Area
Created photography aesthetic for client website and social media.
Re-bel Magazine
Sep 2013
Greater New York City Area
Directed, filmed and conducted an interview with the designer and founder of Hardware LDN during New York Fashion Week.
Editorial Photographer
Fringe Magazine
Oct 2012 - Sep 2013
Greater New York City Area
Photographed and art directed the fall cover and a 12 page spread. Photographed New York Fashion Week events and runway shows.
Event Photographer
Unruly ®
Jun 2013
Greater New York City Area
Photographed the launch party and unveiling of the company's Social Video Lab.
Photographer and First Assistant
Aeromil Pacific
Oct 2011
Queensland, Australia
Assisted photographer Colin Beard in lighting and photographing staff head shots, aircraft and faculties for company's commercial promotion.


Bachelor of Fine Arts (B.F.A.)
New York University
2012 - 2015
Bachelor of Photography (B.A.)
Griffith University
2012 - 2012