Kyle Mortensen

Location Los Angeles

Founder + Creative Director, New Science.

Record Producer Creative Director Songwriter
6 Projects

Work History

Founder + Creative Director
New Science
Sep 2010 - Present
Greater Los Angeles Area
WE ARE NEWSCIENCE, a dynamic and global creative agency of savvy executives, artistic trail blazers, and merchants of cool. Our work is designed to expand the experience of your brand beyond anything you’ve dreamed possible. Clients include Brooklyn Sports & Entertainment, Live Nation, Ubisoft, 21st Century Fox, Lucid, Square Enix, and others.
Artist Manager
New Science Artist Management
Sep 2008 - Dec 2012
Greater Los Angeles Area
Artist manager for rapper Slimkid3 (formerly of The Pharcyde), Dirk Lance of Incubus and Willie's Nerve Clinic, electronic rock band Kidneythieves, and rapper Ivan Ives.
Vice President, Marketing
StreetWise Concepts & Culture
Jul 2008 - Aug 2010
StreetWise is an award-winning digital marketing agency that helps brands connect and engage with youth culture. The company was founded by music industry pioneer David Benveniste, manager for System Of A Down, Deftones, Alice in Chains, and others.
Artist Manager & Executive Producer
A.i. Music
Apr 2007 - Jul 2008
Greater Los Angeles Area
Artist Manager and Executive Producer for the electronic rock band A.i. Helped transition the band out of their major label deal with DreamWorks to releasing their independent album, Sex & Robots.
General Manager
StreetWise Concepts & Culture
Oct 2005 - Mar 2007
Led a team of 25+ employees responsible for managing $4MM in business annually.
Account Executive
StreetWise Concepts & Culture
Jan 2003 - Sep 2005
Worked directly with VP of Business Development on all client pitches for Coca-Cola, Sprite, Nokia USA, Sony/Columbia Records, Sony Pictures, Warner Bros., Paramount Pictures, Lionsgate, Quiznos, Jack in the Box, Sony Playstation, Snickers, and Clear Channel.
Marketing and Promotions Manager
URB Magazine
Jul 1999 - Nov 2002
URB’s first dedicated marketing executive in the 10-year history of the magazine. I created marketing campaigns for brands including Nike, Fresh Jive, and Triple 5 Soul, as well as artists including Paul Oakenfold, Roni Size, and Jurassic 5. I produced every URB event from the ground up including the URB Tent at the Coachella Valley Arts and Music Festival, the Sundance Film Festival, our annual WinterOasis and Aquatheque at Miami's Winter Music Conference, CMJ New York, MAGIC Las Vegas, and ASR San Diego.
Account Executive
the Rebel Organization Inc.
Jul 1999 - Nov 2002
Co-founder of the Rebel Organization Inc., URB Magazine’s youth marketing agency targeting the underground hip-hop and electronic music communities. Rebel was the agency behind the launch of Toyota's Scion in the US.
Project Manager
Asylm Marketing/Insane Artist Management
Nov 1997 - Jul 1999
Manager for one of the original "street team" agencies in the US, comprised of 150 field reps in the top 90 U.S. markets. I created and implemented street marketing campaigns for clients including EA Sports, Harmonix, Björk, Underworld, Moby, Propellerheads, The Crystal Method, God Lives Underwater, Morcheeba, Esthero, Aphrodite, Jungle Brothers, and others.
Field Rep / Office Intern
Immortal Records
Aug 1996 - Oct 1997
Retained to serve as the sole field rep in the Salt Lake City, UT market for Immortal/Epic/Buzztone. I executed grassroots marketing campaigns for Incubus, Korn, The Urge, Funkdoobiest and The Spawn Soundtrack. Personally responsible for Incubus’ first radio airplay on X-96, Salt lake’s #1 Alternative Rock station.
Street Team
1993 - 1996
Served as Incubus’ eyes and ears on the street, marketing the band to local kids at high schools, hang-outs and shows prior to their signing with Immortal/Epic. Became an independent sales rep for Red Eye Records; sold copies of Incubus’ debut CD "Fungus Amongus" direct to local record retailers and fans in Salt Lake City.