Lara Sonmez

Location New York
Bio

Project Manager at GB65

Fashion PR PR
Projects
1 Projects

Work History

HEAD OF GUEST RELATIONS & NEW BUSINESS DEVELOPMENT
DOVER STREET MARKET NEW YORK
Mar 2015 – Aug 2016
PR Trainee
Comme Des Garcons Co., Ltd.
Nov 2014 – Mar 2015
Greater New York City Area
Special Projects & Communication Manager
KONTRA-IST & PLAN B
Aug 2012 – Sep 2014
First assistant to the Vice President of PRESS RELATIONS - Aeffe S.P.A-
JEAN PAUL GAULTIER
2011 – Aug 2012
Greater New York City Area
*Tracking, evaluating, and archiving all American and Canadian press & editorial coverage and online credits. *Setting up of new archiving systems, making press books, press clippings and credit comparison charts. *Coordination of sample requests with stylists and editors (autonomy in sample selections for requests and archiving samples). *Monitoring of the sample traffic including the follow-up with magazines and celebrity stylists for past due samples *Organization of the fashion shows invitations for Jean Paul Gaultier Paris. *Travelled to Paris with the Vice-President to assist the preparation for and during the F/W 2012 PAP show. *Taking and running appointments with celebrity stylists and magazine editors, meeting celebrities and VIP’s. *Visual merchandising of the showroom *Assistance in the preparation and execution of various events such as: Fashion shows, Press days, Fashion nights-out in-store events and after parties, trunk shows *Communicating directly with the Paris head-office by sending out information. *Act as liaison between press and sales team to optimize coverage
Visual Merchandising Intern
Saint Laurent
Jun 2010 – Sep 2010
Barcelona Area, Spain
*Execution and maintaining of the current visual presentation guidelines and ensure high quality of all visual aspects of the store *Analyse all store potentials to create new retail development strategies *Contribute in providing new merchandising ideas, fixture layouts and concepts for furniture and props *Assisting sales assistants for maximizing the in-store shopping experience of clients *Authority in managing the props and dressing in-store mannequins *Help with the stock management

Education

Master's degree
MOD'ART INTERNATIONAL
2012 – 2013
Bachelor's degree in Fashion Management
MOD'ART INTERNATIONAL
2009 – 2013
Fashion Business Year exchange
Parsons School of Design
2011 – 2012

Skills