Lara Sonmez

*Tracking, evaluating, and archiving all American and Canadian press & editorial coverage and online credits. *Setting up of new archiving systems, making press books, press clippings and credit comparison charts. *Coordination of sample requests with stylists and editors (autonomy in sample selections for requests and archiving samples). *Monitoring of the sample traffic including the follow-up with magazines and celebrity stylists for past due samples *Organization of the fashion shows invitations for Jean Paul Gaultier Paris. *Travelled to Paris with the Vice-President to assist the preparation for and during the F/W 2012 PAP show. *Taking and running appointments with celebrity stylists and magazine editors, meeting celebrities and VIP’s. *Visual merchandising of the showroom *Assistance in the preparation and execution of various events such as: Fashion shows, Press days, Fashion nights-out in-store events and after parties, trunk shows *Communicating directly with the Paris head-office by sending out information. *Act as liaison between press and sales team to optimize coverage

*Execution and maintaining of the current visual presentation guidelines and ensure high quality of all visual aspects of the store *Analyse all store potentials to create new retail development strategies *Contribute in providing new merchandising ideas, fixture layouts and concepts for furniture and props *Assisting sales assistants for maximizing the in-store shopping experience of clients *Authority in managing the props and dressing in-store mannequins *Help with the stock management