Lesley Zimmerman

Location Los Angeles
Bio

Public Relations, branding/social media, media training

Music PR Writer Content Strategist
Projects
0 Projects

Work History

Owner
Lesley Z Media Public Relations
Jan 1999 - Present
Greater Los Angeles Area
• Secure and oversee media coverage • Cultivate and maintain excellent relationships with key media contacts • Social media strategizing and execution • Sign new business • Coordinate and publicize special events • Extensive red carpet experience • Write and edit biographies, press releases, media alerts and items • Pitch and coordinate interviews, reviews, item and photo placement with national magazines, regional publications, daily newspapers, online publications, fanzines and radio syndicates • Secure and arrange bookings for television appearances and performances • Coordinate EPKs and satellite media tours • Create concepts for special segments of primetime entertainment television shows • Celebrity booking • Image Consulting • Book and oversee photo sessions and final photo approval
Media Coach
Media Training
Mar 2006 - Feb 2018
Greater Los Angeles Area
Public speaking and press interviews of any kind are easier than you think when you are prepared. Lesley Zimmerman has media trained major and independent label music artists, corporate executives, actors, public figures, etc. She can media train ANYONE who is going to be interviewed by the press. Over the course of her career thus far, Lesley has worked with all forms of the media, including television, online, print, syndicated radio and red carpet events. She has trained her clients on how to build strength in public speaking and mastering the art of working with the press to get the most, and best, exposure. Also, Lesley co-moderated a media training panel at CMJ in NYC. Lesley has successfully trained her clients to: • Identify what their message is • Discover who they are and how they want to be perceived by their fans/customers • Learn the different types of media and how to effectively approach each one (TV, print, online, radio, red carpet soundbites, etc.) • Stay on topic without getting sidetracked • To learn how to quickly come up with answers that will leave the interviewer wanting more • Reduce their own nervousness and appear confident and engaging • Do their homework and prepare in advance so as not to be “thrown” by tough questions • How to engage the interviewer so they'll want to interview them again • Learn to (hopefully) enjoy doing interviews and put on a “game face” when being interviewed • Use techniques to steer an interview the way they want it to go • Use body language to exude confidence and professionalism Doing great interviews is a learned skill, which Lesley can teach to you so that you will forever have it in your arsenal for the span of your career in the spotlight!
Freelance Journalist
Freelance Writing and Reporting
Jan 1998 - Dec 2015
Greater Los Angeles Area
Wrote feature articles, CD reviews and live concert reviews which were published in the following publications: Rollingstone.com, Amazon.com, HITS, Yahoo.com, Request, Musician, Gear, RIP, allstar.com, CDNow.com, Daily Breeze, Global Satellite Network and Mean Street; Created artist biographies and press releases for both major and independent record company artists.
Senior Account Executive/Publicist
The Mitch Schneider Organization (MSO)
Oct 1993 - Dec 1998
Greater Los Angeles Area
• Secure and oversee media coverage for high profile artists • Cultivate and maintain excellent relationships with key media contacts • Sign new business • Coordinate and publicize special events • Red carpet experience • Write and edit biographies, press releases, media alerts and items • Pitch and coordinate interviews, reviews, item and photo placement with major television shows, national magazines, regional publications, daily newspapers, online publications, fanzines and radio syndicates • Secure and arrange bookings for television appearances and performances • Coordinate EPKs and satellite media tours • Create concepts for special segments of entertainment television shows • Celebrity booking • Image Consulting • Book and oversee photo sessions and final photo approval

Education

Associate of Arts (AA)
Santa Monica College

Skills