Working with consumer brands like Airbnb as well as early-stage startups to develop brand voice, copy, and content.
Creative Lead, Copy
Airbnb
Nov 2019 – May 2020
San Francisco
Leading creative for Airbnb Experiences
Director Of Brand & Content
Projector
Feb 2019 – Dec 2019
San Francisco Bay Area
Brand Writer & Content Lead
Airbnb
Sep 2014 – Feb 2019
San Francisco Bay Area
Working within the marketing department to drive the voice of Airbnb's 'community-driven brand.' Creating content strategy, creative concepts, copywriting, brand events, global advertising campaigns, digital media, film, and social storytelling.
Suffering from a serious case of wanderlust on a daily basis.
Founding Writer/Brand Director
Scoutmob
Jul 2009 – Mar 2014
Greater Atlanta Area
After joining a wi-fi start-up called Skyblox, I helped name, rebrand and launch Scoutmob as a location-based deals site and app with a focus on local discovery and editorial. Grew the brand to 14 markets and over 4 million subscribers. For the first year, wrote, edited, and managed all daily articles featuring local interest stories, original restaurant features and photography for Scoutmob’s emails, app, and social channels. After Series B funding, oversaw the hiring of an editorial team across 14 markets, managed 5 full-time writers and over 20 freelancers. Throughout, provided creative direction for new app and site updates and product launches including Hand-Picked, a ticketed reservation service and Shoppe, our e-Commerce site.
Witnessed a Scoutmob super fan tattoo our logo on his right calf.
Copywriter/Editor
Freelance
Dec 2008 – Jun 2009
Paid the bills with various writing jobs, clients included:
HUGE, inc.
Adrenaline
Sterling Vineyards
Campbell Creative
Starboard Creative
Rhone Apparel
Mohawk Flooring
Science, Inc.
Grey (Atlanta)
Strawberry Frog
Tread Fitness (Dallas)
True North Snack Foods
Mindpower, Inc.
TailFin Marketing
Atlanta Jewish Film Festival
Botanical Couture
Wellstar Healthcare
and others....