Lloyd DSouza

Location New York

Executive Producer, Branded Lifestyle Collection at Condé Nast

Film Producer Creative Director Director
18 Projects

Work History

ECD/Head of Content Development, Branded Entertainment
Condé Nast
Nov 2019 – Present
New York, New York
Executive Producer, Branded
Condé Nast
Jul 2018 – Nov 2019
New York, New York
• Lead branded creative content programming and development for Bon Appetit, Epicurious, Conde Nast Traveler, Architectural Digest, SELF and GQ Sports and The Script Studio. • Develop a long-term strategy for branded content and branded entertainment that takes into account CPV & CPM programs, Linear and Non-Linear solutions in traditional, digital media and social-first programming. • Develop proactive initiatives to grow the business of branded entertainment with large unique-for-client offerings as well as custom video products that scale. • Create partnerships with Production, Animation and Design companies and VR/Experiential Creative houses to maintain low-cost options for video/experiential offering. Facilitate, when needed, securing on-screen, influencer and production talent for projects. • Build/pitch projects for Branded Content Video, create decks for visual treatment where functioning as the lead creative and participate in client pitch meetings and presentations. • Manage a team of producers, associate producers, editors and designers while supporting with a trusted freelance roster and outside relationships. • Approve budgets, creative decks, style boards, pre-production documents and client review edits for branded video programs. • Maintain a trusted link between Revenue and Editorial to iterate on Edit success to establish branded content series, ‘look-a-like’ episodes of blockbusters and turnkey offerings that speak to our audiences directly. • Strengthen the relationship between CNE and Conde Nast Marketing and Revenue through sales education, marketing materials and leadership in video and integrated programs. • Foster a collaborative environment with CNE Production Management, Branded Video Strategy, Creative Development and Publishing. • Externally articulate Conde Nast Global Studios offering on speaking panels and in market.
Executive Producer/Creative Director, Vox Creative
Vox Media, Inc.
Oct 2016 – Mar 2018
Greater New York City Area
• Provide insight and leadership for branded-content video. Key in securing on-screen, influencer and production talent for projects. Create partnerships and deals with Animation and Design companies, Production entities, and VR/Experiential Creative houses to maintain low-cost options to scale video/experiential offering. • Work with Pre-Sale to establish accurate and efficient cost of sale for branded content video and experiential programs. • Work with Creative Strategy to build/pitch projects for Branded Content, created decks for visual treatment and participate in client pitch meetings and presentations. • Creative Director on up to 4 concurrent projects at a time. Lead development to craft story and visual narrative (Ford, JPMorgan Chase, Chase & Marriot, Samsonite, La Quinta, MGM Grand, IBM, Microsoft XBOX (Halo Wars 2), Bud Light/Anheuser-Busch). Video Director on most projects that I lead. • Served as Creative Director, Director and Executive Producer on video executions for Vox Media Inc’s ‘Go Deeper’ marketing campaign (assets included company Anthem Video, Ad-units on platform and OOH Video Cube in Times Square) • Founded The Explainer Studio, a unique branded content format offering, initiated through editorial learnings and established as a sister-studio within Vox Creative to take advantage of a successful format. • Maintained a trusted link between Revenue and Editorial to iterate on Edit success to establish Vox Creative Signature Products: 5 turnkey repeatable formats to respond to client requests quickly and efficiently with success on social channels.
Partner/Executive Producer
StarBeast Digital / Traction Ave. Films
Apr 2014 – Oct 2016
Los Angeles, CA
• Founder of a multi-disciplinary visual media company that provides an all-in-one solution for creative execution of original and unique concepts. • Utilized agency contacts to generate leads and boards for pitches and treatments on broadcast and digital advertising spots • Built and managed teams of freelance artists to work under-budget for VFX and Animation jobs. Led physical production for all live-action shoots • Contributed creatively to pitches and treatments through copy, research and in-person pitch meetings and presentations. Pushed company in the direction of future-forward visual engagement such as high-level Experiential content and VR • Contributed creatively in spec projects for internal IP creation. Utilized Film/TV contacts to take out pitches for original content to network studios and digital studios for sales and production deals • Managed a roster of seven directors for Live-Action production
Head of Production // Design/Animation/Post
Rabbit Content
Feb 2012 – Mar 2014
Los Angeles, CA | New York, NY
• Supervised and managed a team of artists in all aspects of post-production and design, from look development through final delivery • Generated bids, allocating assets for hardware/software needs per job and maintaining a nimble team of freelance artists per job to cover all needs and keep jobs under-budget • Produced multiple jobs for Broadcast and Digital media on both coasts as well as provided on-set producer support for shoots around the world • Contributed creatively to spec projects and treatments to grow the company into creating it’s own IP
Black Swan
Jan 2011 – Nov 2011
Venice, CA
• Contributed creatively to projects and jobs for pitches and treatments for broadcast advertising for major brands and agencies • Provided production support for all jobs, interfacing directly with agency contacts and leading production where needed
Creative Executive
Secret Handshake Productions
Jul 2007 – Jan 2011
West Hollywood, CA
• Developed original material for feature films, television and web-based narrative and reality projects • Served as Associate Producer on feature films in production • Helped guide projects from development into independent finance and through production, sales/distribution
Development Exec/Prod. Coordinator
44 Films
Jan 2003 – Jun 2004
Venics, CA
Assistant to Producer Paul Hall
Hallway Pictures/Warner Brothers
Jan 2001 – Sep 2002
Hollywood, CA


University of California, Los Angeles
1997 – 2002
The Los Angeles Film School
2005 – 2006