Marisa Swanson

- Implement contemporary creative voice for Barnes & Noble - Function as storyteller, editor and arbiter of brand voice, style & usage - Compose copy for companywide assets for daily communications, product launches, special projects, UX, and campaign initiatives - Liaise in-house with cross-functional teams to ensure voice consistency, accuracy and maintenance of brand guidelines - Collaborate with creative directors, art directors, and designers to ensure cohesion in design & copy for finished assets

+ Cover seasonal beauty trends + Report on couture and runway beauty during each fashion week + Liase with editorial director for story conception + Compose trend reports during fashion month + Deliver monthly beauty how-tos based on trending beauty concepts

Consult, concept, and write digital communications/promotions for Tourneau as well as Tourneau brand partners, Cartier, Peugeot, Mont Blac, etc. Lead new-content strategy to expand marketing and promotional communications that raise awareness and speak to core customers.

Produce weekly digital content/promotions and communications on behalf of Kiehl's Since 1851

+ Become intimately knowledgeable of Hugo Boss standards, design and construction + Solely managed composing and editing all HUGO BOSS North American product copy, in an elevated client-focused voice + Compose for each of HUGO BOSS'​ four men's and women's lines, including Jason Wu's BOSS collection, in each branded voice style + Compose email and web campaign copy + Edit composed copy for content, grammatical, technical accuracy. + Extensively review internal marketing collateral for each mid-season and seasonal change for all four brands, to fold into brand language and divulge unique selling points. + Collaborate with content director to conceptualize and solidify copy standards for all copy verticals + Liaise with content director and buyers to ensure accuracy and comprehensive documentation of product features and benefits + Apply technically correct industry terminology to all copy + When necessary translate current European copy to adhere to North American style and grammar

A comprehensive re-branding project for one of America's most trusted and storied luxury brands. Together, we created stunning print collateral, in-store signage, as well as media and digital messaging to carry a new look and feel into the 21st century and beyond.

+ Fashion, lifestyle, beauty journalist and copywriter + Conceptualize both informative and viral stories + Secure and conduct industry insider-interviews + Stay abreast of trends in fashion, beauty and lifestyle for effective reporting and pitching + Pitch and write sponsored editorials on a regular basis for brands such as Lexus, Disney, Macy's, Nordstrom and more

+ Compose Bellabox web copy for a variety of brands such as Lanvin, L'Oreal, Carmex, DKNY and more + Compose product descriptions and brand statements/stories in British English for both Singapore and Australian stores + Compose (print and web) press releases + Compose copy for print promotional materials and direct mail + Liase with brand managers in Australia and Singapore to ensure accuracy and on-brand messaging + Received 100% approval rating for all copy delivered for approval to original brand marketing departments

I began working with PD (as a blog writer) in 2010. A fruitful, long standing relationship with the brand has allowed me to work in several roles, including managing editor. + Compose blog posts, feature stories + Conduct interviews + Budget writing + Article submission coordination + Acquire freelance writing services + Maintain relationships with multiple New York PR firms + Schedule interviews and manage content publication + Make key creative decisions for magazine's design. My tenure ended while serving as Editor-At-Large, providing creative consultation, as well as fashion week coverage for both London and New York.

+ Proofread, copyedit, and publish various government publications in print and online. + Publications included, but are not limited to, SEC Litigation Releases, congressional new law and amendments, the Internal Revenue Code as well as the Internal Revenue Bulletin.