Marisa Swanson

Location New York

Creative Voice for Barnes & Noble

Magazine Editor Creative Director Copywriter
5 Projects

Work History

Creative Consultant | Editor | Copywriter
Mar 2012 – Present
Ann Arbor, MI and New York, NY
Senior Copywriter
Barnes & Noble, Inc.
Aug 2018 – Jul 2019
New York, New York
- Implement contemporary creative voice for Barnes & Noble - Function as storyteller, editor and arbiter of brand voice, style & usage - Compose copy for companywide assets for daily communications, product launches, special projects, UX, and campaign initiatives - Liaise in-house with cross-functional teams to ensure voice consistency, accuracy and maintenance of brand guidelines - Collaborate with creative directors, art directors, and designers to ensure cohesion in design & copy for finished assets
Contributing Editor | Beauty
Olivia Palermo
Jul 2014 – Sep 2018
New York, NY
+ Cover seasonal beauty trends + Report on couture and runway beauty during each fashion week + Liase with editorial director for story conception + Compose trend reports during fashion month + Deliver monthly beauty how-tos based on trending beauty concepts
Consultant (Content) | Writer
Aug 2017 – Aug 2018
New York, New York
Consult, concept, and write digital communications/promotions for Tourneau as well as Tourneau brand partners, Cartier, Peugeot, Mont Blac, etc. Lead new-content strategy to expand marketing and promotional communications that raise awareness and speak to core customers.
Contract Digital Communications Consultant; Kiehl's Since 1851
Jan 2018 – Mar 2018
Greater New York City Area
Produce weekly digital content/promotions and communications on behalf of Kiehl's Since 1851
Lead Copywriter | Editor
Mar 2015 – Mar 2017
New York, New York
+ Become intimately knowledgeable of Hugo Boss standards, design and construction + Solely managed composing and editing all HUGO BOSS North American product copy, in an elevated client-focused voice + Compose for each of HUGO BOSS'​ four men's and women's lines, including Jason Wu's BOSS collection, in each branded voice style + Compose email and web campaign copy + Edit composed copy for content, grammatical, technical accuracy. + Extensively review internal marketing collateral for each mid-season and seasonal change for all four brands, to fold into brand language and divulge unique selling points. + Collaborate with content director to conceptualize and solidify copy standards for all copy verticals + Liaise with content director and buyers to ensure accuracy and comprehensive documentation of product features and benefits + Apply technically correct industry terminology to all copy + When necessary translate current European copy to adhere to North American style and grammar
Contract Senior Copywriter
Point One Percent
Dec 2015 – May 2016
New York, NY
A comprehensive re-branding project for one of America's most trusted and storied luxury brands. Together, we created stunning print collateral, in-store signage, as well as media and digital messaging to carry a new look and feel into the 21st century and beyond.
Contributing Copywriter | Journalist
The Fashion Spot
Mar 2012 – Jun 2015
New York, NY
+ Fashion, lifestyle, beauty journalist and copywriter + Conceptualize both informative and viral stories + Secure and conduct industry insider-interviews + Stay abreast of trends in fashion, beauty and lifestyle for effective reporting and pitching + Pitch and write sponsored editorials on a regular basis for brands such as Lexus, Disney, Macy's, Nordstrom and more
Freelance Senior Copywriter | Beauty
Feb 2012 – Jun 2013
Australia and Singapore
+ Compose Bellabox web copy for a variety of brands such as Lanvin, L'Oreal, Carmex, DKNY and more + Compose product descriptions and brand statements/stories in British English for both Singapore and Australian stores + Compose (print and web) press releases + Compose copy for print promotional materials and direct mail + Liase with brand managers in Australia and Singapore to ensure accuracy and on-brand messaging + Received 100% approval rating for all copy delivered for approval to original brand marketing departments
Editor-At-Large | Creative Director | Blogger
Feb 2010 – May 2013
Greater New York City Area
I began working with PD (as a blog writer) in 2010. A fruitful, long standing relationship with the brand has allowed me to work in several roles, including managing editor. + Compose blog posts, feature stories + Conduct interviews + Budget writing + Article submission coordination + Acquire freelance writing services + Maintain relationships with multiple New York PR firms + Schedule interviews and manage content publication + Make key creative decisions for magazine's design. My tenure ended while serving as Editor-At-Large, providing creative consultation, as well as fashion week coverage for both London and New York.
Senior Editorial Assistant
Thomson Reuters
Dec 2006 – May 2011
Greater New York City Area
+ Proofread, copyedit, and publish various government publications in print and online. + Publications included, but are not limited to, SEC Litigation Releases, congressional new law and amendments, the Internal Revenue Code as well as the Internal Revenue Bulletin.


Bachelor of Business Administration (BBA)
Baruch College, City University of New York (CUNY)
2006 – 2011