Matthew Hurwitz

Location Los Angeles
Bio

Manager, Int'l Creative Advertising at Sony Pictures

Marketing Executive Designer Creative Director
Projects
10 Projects

Work History

Director, Creative Advertising
Sony Pictures Entertainment
Oct 2018 - Present
Culver City, CA
Current Projects: MEN IN BLACK: INTERNATIONAL- A/V, Print, Digital Campaign ONCE UPON A TIME IN HOLLYWOOD- A/V, Print, Digital Campaign LITTLE WOMEN- A/V, Print, Digital Campaign UNTITLED PICKLE MOVIE- A/V, Print, Digital Campaign PETER RABBIT 2- A/V, Print, Digital Campaign RUST CITY- A/V, Print, Digital Campaign Past Projects: ESCAPE ROOM- A/V, Print, Digital Campaign HOMLES & WATSON- A/V, Print, Digital Campaign THE GIRL IN THE SPIDER'S WEB- A/V, Print, Digital Campaign
Manager, International Creative Advertising
Sony Pictures Entertainment
Nov 2016 - Oct 2018
Culver City, CA
Creatively managed and produced the following International campaigns: BABY DRIVER- International A/V, Print, Digital Campaign INSIDIOUS: THE LAST KEY- International A/V, Print, Digital Campaign ... See more
Coordinator, International Creative Advertising
Paramount Pictures
2014 - 2016
Los Angeles, CA
• Conceptualized and disseminated creative ideas to vendors and guided them from inception to completion of original materials, ensuring projects were delivered on time and within budget while exceeding all expectations. • Led weekly international creative marketing meeting with all servicing departments (Online, Publicity, Promotions, Print, Music, Marketing Services and Finishing) to ensure everyone was up to speed on current campaigns, had all the materials they needed, confirmed deadlines and managed expectations. • Principal researcher on international advertising campaigns from around the globe, presenting new findings in leading technologies, trends, techniques and creative strategies to the entire International team every Friday, which then served as an inspiration for upcoming campaigns. • Engaged in the ideation, editing and finishing of TV spots, trailers, 1-Sheets, In-Theater materials, viral videos and promotions for multi-channel marketing campaigns. • Supervised international advertising campaigns for all of Paramount Pictures film releases, including The Big Short, Teenage Mutant Ninja Turtles: Out of the Shadows, 10 Cloverfield Lane, Star Trek Beyond, Transformers: Age of Extinction and Mission: Impossible Rogue Nation. • Notified stakeholders, executives and vendors when material were being finished and shipped, allowing them first showing and final sign-off to ensure client satisfaction. • Meticulously reviewed and analyzed market opportunities and other advertising-related opportunities in order to collaborate closely with partners to develop and maintain our brand.
Digital Strategist & Account Executive
Made With Elastic
2013 - 2014
Los Angeles, CA
• Project Manager responsible for ensuring all projects were compeletd on time and within budget. • Day-to-day client and key stake-holder contact for our entertainment, technology and lifestyle roster, including, but not limited to HTC, Levi’s, Warby Parker, and Lacoste. • Appointed as a cultural strategist and influencer by leveraging knowledge of current trends in order to pitch new business, which resulted in an increase in clientele by 30%. • Founding member that launched BeautyCon (http://beautycon.com), resulting in revenues of $500K in the first 12 months in a highly competitive market. • Analyzed current and emerging digital and mobile trends to deliver unique branding experiences for clients by utilizing the power of YouTube, Twitter, Facebook, Google and other credible news and industry outlets. • Built numerous Entertainment Marketing and Strategy Decks to generate brand saturation and exposure. • Identified and signed rising social media influencers from all areas of enthusiasm in order to spearhead their careers and incorporate them into Made With Elastic events, such as BeautyCon & Lacoste Coachella. • Strategized innovative tactics for developing client brands based off of market research, brand recognition and creative brainstorming. • Cultivated strong relationships within the entertainment, tech and lifestyle community to ensure continued company growth.
Exec Asst to Amy Powell
Paramount Pictures
2010 - 2013
Los Angeles, CA
• Serve as Lead Coordinator and Executive Assistant to Amy Powell, President Paramount Television, President Paramount Digital Entertainment, President Insurge Pictures, responsible for leading coordination for all areas under executive’s control and providing full administrative support. • Supervised the planning, development and execution of online advertising campaigns in accordance with objectives and budget parameters to maximize ROI by knowing our audience and providing them something they loved. • Functioned as primary liaison with leading entertainment, tech and media agencies, including Bad Robot, Facebook & Twitter, to ensure continued positive collaboration. • Analyzed current advertising techniques and campaigns to ensure marketing efforts and brand development was scaling based on latest consumer trends and demands. • Facilitated partner relationships, conflict handling, integrated marketing communication, budgeting and billing, campaign development and production. • Oversaw numerous online marketing campaigns and mobile games for top Paramount titles, including: Paranormal Activity, Transformers, Captain America, Iron Man 2, Thor, Super 8, True Grit, GI Joe, Justin Bieber: Never Say Never • Consistently praised for the quality and timelines of reports, attention to detail, business acumen, customer service and team player attitude.
Literary Assistant
Brillstein Entertainment Partners
2006 - 2010
Beverly Hills, CA
• Provided front desk coverage for two literary executives, responsible for managing phones, coordinating busy calendars, scheduling appointments/meetings and facilitating travel arrangements. • Organized, read and critiqued incoming material in preparation for client and potential client discussions, acting as first reader to qualify manuscripts for consideration. • Acted as a gatekeeper between agents, writers, production executives and studio executives, providing excellent customer service while managing expectations. • Established procedures to increase the efficiency of numerous areas including filing and organizing records to increase our ability to efficiently manage the flow of incoming manuscripts. • Identified new talent by reviewing and managing new writer inquiries and requests for representation by finding individuals that had a voice rather than just an idea.

Education

Irvington High School
1999 - 2003
Bachelor of Arts
Tulane University

Skills