Michael Croft

Location New York

CEO - SEKTOR A INC - Writer - Director - Producer - Editor - Communications Director - Branded Content Director - Musician

Videographer Director Film Editor
8 Projects

Work History

Principal Cofounder
Cobalt Capital Ventures
Aug 2018 - Present
Greater New York City Area
INTERNATIONAL - MEDIA - DIGITAL - INVESTMENT & DISTRIBUTION - STRATEGIES Over thirty years of combined production, financing and project development experience, in the film, television and digital space, does not come easy. Cobalt Capital Ventures bridges the gap between directors and investors, producers and fund managers. Bringing the media worlds closer to financial institutions looking for curated, intelligent, investment strategies and offering financial institutions a priced place at the table, with the creative powers in film and television. A wholly-owned subsidiary of SEKTOR A INC.
Sponsorship Director
The Art of Brooklyn Film Festival
Apr 2018 - Present
Chief Executive Officer
Feb 2017 - Present
Großraum New York City und Umgebung
Digital content solutions partner for broadcast and online projects. Marketing and communications strategies, media distribution planning, medium to large scale event broadcast solutions, content sponsorship, branded media, script development & production, VNR with global satellite distribution.
Head Of Video - Harper's Bazaar
ITP Media Group
Jul 2017 - Present
Dubai / New York / Los Angeles
Development of digital creative inline with Harper’s DNA, working directly with Publisher and Digital Content Director. Manage and produce fashion shoots, branded content, digital exclusives, interviews and events. Direct, film, edit and deliver multilingual content for broadcast and social distribution.
Director Business Development
Legacy Pictures
Nov 2016 - Present
New York
An award-winning, full-service global film and commercial production company. We're passionate about telling stories that you want to watch again and again. What kinds of stories? The kinds that become a box-office smash. The ones that inspire generations, and build social engagement for some of the world's most popular brands - Tell your story. Build your Legacy.
Executive Creative Director
Jul 2012 - Dec 2017
Geneva Area, Switzerland
Development of bespoke digital and static advertising OOH network, targeting high net worth individuals in premium locations including private aviation lounges and terminals, throughout the EMEA, CIS, Latin American and Brazil. Since January 2015 - Full responsibility for company operations, reporting directly to the shareholders. Continued development of advertising network whilst massively reducing company operating costs. Negotiated major agency partnership in the USA and formed contractual alliances with major European digital and DOOH agencies. Management of all agency liaison, negotiation, accounting and reporting. All, day to day business operations including payroll, HR, accounting, business development, sales and marketing. Managed campaigns for Total, Société Générale, Rolex, BNP Paribas, Porsche, Chanel, Renault, Richard Mille, Zenith and Bombardier to name but a few. Since July 2012 - Responsible for sourcing and creation of editorial content, program management and distribution. Management of the creative team and installation of an efficient broadcast and transmission environment in small but rapidly growing business unit operating with content partners in London, Paris, Shanghai, Mexico and St Petersburg. Liaison with content distribution agencies such SNTV, Getty and Eurovision. Development new partnerships directly with brands and new media houses.
Sponsoring Manager - International
Oct 2010 - Feb 2012
Activation and follow up of sponsorship activity with Formula One, Ayrton Senna Foundation, 2011 World Alpine and Nordic Skiing Championships, Bode Miller, Miami Heat, Dwyane Wade, FIFA & UEFA. Project Management Review of sponsorship requests and negotiation. Implementation of Corporate Guidelines. Management of payment and product transactions, commissions and renewal. Follow up of contract requirements subject to international law. Media & Edition Press and television relations, editorial conception and negotiation. Agent and contract management liaison. Editing and distribution of text, image and video for online and social network sites. Conception, edition and creation of brochures. Events International event concept and management. Budgetary control, venue & supplier management. Media and VIP relations. Activation of brand interests onsite and in all media types pre and post event. Boutique openings and in-store promotions. Retail Management of Hublot F1 Boutique including logistics, Visual Merchandising Concept, positioning and sales performance. Coordination with markets and F1 sales teams. Liaison with VIPs at F1 events including travel, lodging and coordination of additional activities.
LATAM & Caribbean Marketing Manager - Hublot, Romain Jerome, Graham, TW STEEL
DLC Trading / Neulux
Sep 2008 - Sep 2010
Miami / Neuchatel / Geneva
Marketing and communications management for Hublot, Romain Jerome, Graham, TW Steel and Wyler in Latin America, Brazil, The Caribbean and USA. Media Media planning and buying in 15 countries. Management of 4 million USD media budget. Negotiation of free press in over 80 publications. Creation and distribution of press releases for 5 brands in multiple languages. Regular contributions to editorial in major magazines such as Revolution, GQ, Robb Report and Esquire. PR TV campaigns in Argentina, Colombia and Mexico. Production of PR TV News in Europe for distribution to news networks in Latin America. Retail Network Management - Over 72 Points of Sale Visual merchandising and implementation of corporate retail guidelines. Negotiation of retail space, conception and project management of shop in shop’s and boutiques. Management of PLV & Visual Merchandising materials. Design and implementation of training programs and events. Events Conception and management including press conferences, televised events, boutique openings and themed parties.
Non Executive Director
Sportv AG
Mar 2007 - Aug 2010
Sportv is a television technical services company specializing in satellite distribution and multi channel production solutions.
Producer / Director
Hit The Roof sàrl
Dec 2005 - Aug 2010
Hit The Roof is a broadcast production and communications company catering to multi camera live productions for sport, documentaries and live presentation. Hit The Roof also provides extensive production support for graphics, animation, 3D, workflow, installation, engineering and training. Luxury Markets Television journalist and editor with The Time TV. Producer and Journalist for Grand Prix d’Horlogerie Baselworld and SIHH. Development of “Hublot TV” channel. Producer of “branded news” for Audemars Piguet. Sports Production duties for globally distributed sports programming, journalism, presentation, camera operator, editing, directing, sales and marketing. Olympic, Formula One, Rugby World Cup, Americas Cup, Louis Vuitton Cup and Roland Garros projects.
Alphabeat Type & Sound
Feb 2004 - Oct 2008
Alphabeat Type & Sound create music and soundtracks for television programs. Concentrating predominantly of sports. Alphabeat has since launched a new project called "The Fate Scrapes".
Satellite Engineer
Actua Films
Jan 2006 - Jan 2007
Actua Films is a technical services provider for broadcast and distribution level services including satellite, fibre and IP. Actua owns and operates several SNG vehicles and remote stations including direct fibre link to the EBU. Fixed and mobile satellite engineer for over 40 live football matches. Satellite and communications, Technical Manager for The World Cup 2006 “News Points” in Leipzig and Berlin. The Cannes Film Festival 2006, United Nations Feed Point - Vienna plus over 200 European Broadcasting Union related news feeds.
Technical Director
Events Video Productions
Mar 2003 - Oct 2005
Design and upkeep of Outside Broadcast Vehicles, mobile production systems. Installation and design of Television Centre for the Geneva Stadium. Production Unit Manager for over 100 “live” transmissions.
Project Manager / Managing Director
B&C Europe SA / B&C Europe UK
Aug 1998 - Oct 2002
Geneva / London
Design and project management of United Nations broadcast and media projects including satellite earth stations, production centers, outside broadcast vehicles, specialist remote production systems and news facilities.


Saint Benedicts
1980 - 1985