Michael Pukownik

Location Los Angeles

SVP / Head of Artist Marketing @ AWAL / Kobalt Recorded Music

Marketing Executive Music Executive
7 Projects

Work History

SVP / Head of Artist Marketing, North America / AWAL Recordings
Kobalt Music
Jun 2018 - Present
Los Angeles
Oversee artist marketing & digital marketing teams and drive campaign strategy for the AWAL Recordings roster in North America.
Vice President, Marketing
Warner Bros. Records
Aug 2015 - May 2018
Burbank, CA
Artists: Adam Lambert, Atlas Genius, Chase Atlantic, Family of the Year, Gorillaz, Klangstof, Lights, The Shelters, The Wild Feathers, VANT Gorillaz - "Humanz" - biggest 1st week sales of band's career: http://www.rollingstone.com/music/news/charts-kendrick-lamar-fends-off-gorillaz-to-stay-number-one-w481368 • Develop, plan and execute overall to-market strategy & campaigns for Artist product releases • Develop & manage holistic, itemized project budgets • Plan and oversee live promo appearances, special events and merchandising opportunities • Coordinate project initiatives with various departments including Commercial/Sales, Radio Promotion, Publicity, Digital Marketing, Media, Brand & Synch, etc • Manage relationships with Artists, Managers, Agencies, Independent Contractors, etc • Seek out, initiate and cultivate relationships with strategic partners & companies
Senior Director, Marketing
Capitol Records
Feb 2014 - Jul 2015
Los Angeles
Artists: My Morning Jacket, Allen Stone, Jon Bellion, Sway Clarke, Mini Mansions, Little May
Senior Director, Digital Marketing
Capitol Records
Feb 2013 - Feb 2014
Los Angeles
Artists: Arcade Fire, Sam Smith, Emeli Sandé, Jennifer Lopez, Tori Kelly, 5 Seconds of Summer, Naughty Boy, Midnight Red, Jon Bellion, Serena Ryder, Baauer • Develop and execute digital marketing strategy & campaigns for Artist product releases, live appearances, promotional and merchandising opportunities • Maximize promotional exposure & revenue • Seek out, initiate and cultivate relationships with strategic partner companies • Optimize team workflows and assist in identifying and implementing operational tools & business practices • Manage team and project budgets
Senior Director, Digital Marketing
EMI Music
Jul 2011 - Jan 2013
New York City
Artists: Norah Jones, Ryan Adams, Tristan Prettyman, Chiddy Bang, Tinie Tempah, Foxy Shazam, Britt Nicole, Tito Lopez, Eric Turner, Colin Munroe, 2013 GRAMMY Nominees Album
Director, Marketing Operations
EMI Music
Feb 2009 - Jul 2011
• Managed the rollout and implementation of all new Marketing operational processes • Assisted in defining Marketing tools/platforms to improve product set up, ensure effective communication about product and artist sales, artist tours and publicity, promotions, merchandising, advertising, and response to A&R/artist development needs for artists and product • Managed new music US market research planning and execution • Assisted in consumer research planning, tracked and reported on schedule & progress • Generated release specific project plans/timelines and marketing driver/set up deadlines • Tracked all marketing issues, opportunities and deliverables & weekly status/project updates against timelines; consolidated and upstream information • Proactively identified project deliverables/marketing initiatives which are at risk, behind schedule, need attention, etc • Coordinated interactions to achieve partnership relationships; Searched for and identified new revenue opportunities for EMI commercial exploitation • Sought out new contacts and inventive strategies to maximize artist visibility • Evolved the EMI relationship to support marketing initiatives
Project Manager, Global Digital Operations
EMI Music
Mar 2005 - Feb 2009
• Managed all projects and activities required to implement new global digital supply chain capabilities • Actively participated in global New Services impact analysis to assess new deals and supply chain requirements -- provided analysis and input on existing capab ... See more
Sr. Technical Project Manager
DoubleClick Inc
May 2000 - Sep 2004
• Conducted needs analysis for, created and presented integrated custom solutions to clients and created technical specification requirements documents for projects • Provided data analysis of email and direct marketing initiatives • Implemented the DARTmail service and complex technical marketing custom solutions for DoubleClick’s most strategic clients • Acted as primary point of contact for client and internal engineering team throughout the life of the project • Assisted Sales Team and Account Directors in pre-sales meetings and discussions to present best practices, implementation processe(s) and suggested integrated solutions for prospects • Developed Statements of Work for DoubleClick consulting offerings (i.e. network audits, custom reports, onsite deployments, etc.) • Set up and lead project meetings; prepared and presented project summaries and reports to internal and external clients • Conducted needs analysis for all custom development projects for DARTmail clients
Booz Allen & Hamilton
Programming Analyst
American Management Systems
1999 - 2000


James Madison University
1994 - 1998