Michael Pukownik

Oversee artist marketing & digital marketing teams and drive campaign strategy for the AWAL Recordings roster in North America.

Artists: Adam Lambert, Atlas Genius, Chase Atlantic, Family of the Year, Gorillaz, Klangstof, Lights, The Shelters, The Wild Feathers, VANT Gorillaz - "Humanz" - biggest 1st week sales of band's career: http://www.rollingstone.com/music/news/charts-kendrick-lamar-fends-off-gorillaz-to-stay-number-one-w481368 • Develop, plan and execute overall to-market strategy & campaigns for Artist product releases • Develop & manage holistic, itemized project budgets • Plan and oversee live promo appearances, special events and merchandising opportunities • Coordinate project initiatives with various departments including Commercial/Sales, Radio Promotion, Publicity, Digital Marketing, Media, Brand & Synch, etc • Manage relationships with Artists, Managers, Agencies, Independent Contractors, etc • Seek out, initiate and cultivate relationships with strategic partners & companies

Artists: My Morning Jacket, Allen Stone, Jon Bellion, Sway Clarke, Mini Mansions, Little May

Artists: Arcade Fire, Sam Smith, Emeli Sandé, Jennifer Lopez, Tori Kelly, 5 Seconds of Summer, Naughty Boy, Midnight Red, Jon Bellion, Serena Ryder, Baauer • Develop and execute digital marketing strategy & campaigns for Artist product releases, live appearances, promotional and merchandising opportunities • Maximize promotional exposure & revenue • Seek out, initiate and cultivate relationships with strategic partner companies • Optimize team workflows and assist in identifying and implementing operational tools & business practices • Manage team and project budgets

Artists: Norah Jones, Ryan Adams, Tristan Prettyman, Chiddy Bang, Tinie Tempah, Foxy Shazam, Britt Nicole, Tito Lopez, Eric Turner, Colin Munroe, 2013 GRAMMY Nominees Album

• Managed the rollout and implementation of all new Marketing operational processes • Assisted in defining Marketing tools/platforms to improve product set up, ensure effective communication about product and artist sales, artist tours and publicity, promotions, merchandising, advertising, and response to A&R/artist development needs for artists and product • Managed new music US market research planning and execution • Assisted in consumer research planning, tracked and reported on schedule & progress • Generated release specific project plans/timelines and marketing driver/set up deadlines • Tracked all marketing issues, opportunities and deliverables & weekly status/project updates against timelines; consolidated and upstream information • Proactively identified project deliverables/marketing initiatives which are at risk, behind schedule, need attention, etc • Coordinated interactions to achieve partnership relationships; Searched for and identified new revenue opportunities for EMI commercial exploitation • Sought out new contacts and inventive strategies to maximize artist visibility • Evolved the EMI relationship to support marketing initiatives

• Managed all projects and activities required to implement new global digital supply chain capabilities • Actively participated in global New Services impact analysis to assess new deals and supply chain requirements -- provided analysis and input on existing capab ... See more

• Conducted needs analysis for, created and presented integrated custom solutions to clients and created technical specification requirements documents for projects • Provided data analysis of email and direct marketing initiatives • Implemented the DARTmail service and complex technical marketing custom solutions for DoubleClick’s most strategic clients • Acted as primary point of contact for client and internal engineering team throughout the life of the project • Assisted Sales Team and Account Directors in pre-sales meetings and discussions to present best practices, implementation processe(s) and suggested integrated solutions for prospects • Developed Statements of Work for DoubleClick consulting offerings (i.e. network audits, custom reports, onsite deployments, etc.) • Set up and lead project meetings; prepared and presented project summaries and reports to internal and external clients • Conducted needs analysis for all custom development projects for DARTmail clients