APM NYC, M&P London, MP Milan, Wizard Tokyo, PMA Berlin, Model Genesis Hong Kong
2010 - Present
NYC, London, Paris, Milan, Tokyo and Hong Kong
Working with teams on editorials, campaigns, shows and e-commerce worldwide.
Clients include Vogue, Elle, Harpers Bazaar, Marc Jacobs, DKNY, Totokaelo, Moda
Operandi, Mansur Gavriel, Assembly etc. I gained deep knowledge about the industry
and creative processes involved, especially photoshoot production, styling, branding
and social media. I've collaborated with companies on concept creation and product
placement. This career taught me to constantly adapt to different environments and
helped me build strong connections within the industry worldwide.
Visual Presentation Coordinator
Sep 2012 - Feb 2013
Planning window displays and interiors for stores in Asia: providing mood boards and sketches; communicating with different vendors, sourcing and handling props; working within a strict timeline and allocated budget; executing window changeovers and installations, including production of sets and on-site; dressing and styling mannequins; conducting regular store visits, making sure the visual presentation is at the highest standard and the brand image is consistent within the stores; communicating with retail and corporate office teams directly and via team site regarding product buys, deliveries, new directives, changes in creative calendar, advertising and store events; taking pictures of store windows and interiors, constantly updating team site.
ELIO FERRARO gallery/store
Apr 2009 - Mar 2010
London, United Kingdom
Managing boutique in Selfridges London, sourcing and pricing the stock, coming up with promotional strategies, deciding markdowns, reviewing performance, providing trading reports, communicating with press, visual merchandising, building client base, dealing with transfers, deliveries, mail order, returns, updating the website, recruiting and training staff, setting targets, ensuring customer service levels are maintained.
2007 - 2010
Organising features and writing articles, reviewing trends and industry events,
planning collaborations, coming up with concepts and styling photoshoots; meeting
2008 - 2009
London, United Kingdom
Contacting stockists, taking orders, coordinating production, liaising with suppliers,
managing critical paths, allocation and distribution of stock, quality control, avoiding
delays, discrepancies and faulty stock, filling spec sheets, exhibiting collection in
Vogue house, managing databases and spreadsheets, helping with production.
Making jewelry, contacting buyers, exhibiting new collection in Vogue house
2007 - 2008
Working with brands such as Chanel, Reiss, Vivienne Westwood, TSE etc; advising
customers on fashion trends, suitable styles and colors; managing cash.