Leading large scale, multi-channel global theatrical marketing campaigns for Disney Animation Studios, Pixar Animation Studios, The Muppets, and Disneynature. Leadership of campaigns include managing Strategic Campaign Planning and Marketing Operations, leveraging Creative Development, Media Planning and Placement, Digital Media, Social Media, Synergy, Publicity, Promotions, Research, Finance, and Events in a matrixed organization.
Accountable for all aspects of the Disneynature theatrical division, a wildlife-focused inspirational brand producing and releasing critically acclaimed feature films as well as related wildlife content and experiences. As executive in charge, responsible for feature production, finance, brand growth and development, educational content, consumer and retail strategy, and all marketing. Built unique conservation partnerships with environmental organizations to create a competitive difference, increase consumer loyalty, and generate audience interest to see the films. Drive initiatives that fit brand strategy and integrity, from retail and social, to experience development, including theme park films and related nature experiences.
Formed, negotiated, and nurtured strategic partnerships, distribution agreements, and international alliances ranging in size from multi-million-dollar sponsorships to distribution and creative development agreements. Partnerships with external organizations include, National Geographic, Discovery Channel, BBC Worldwide, Vulcan Productions, Netflix, Coke, HP, Dolby, Real D, VISA, NASA, JPL.
Co-led Disney Studios Multicultural Task Force for 3 years
Recent films: TOY STORY 4, INCREDIBLES 2, FINDING DORY, FROZEN, COCO, MOANA, INSIDE OUT, ZOOTOPIA, MONSTERS UNIVERSITY, WRECK IT RALPH, THE MUPPETS, EARTH, OCEANS, AFRICAN CATS, CHIMPANZEE, BEARS, MONKEY KINGDOM, BORN IN CHINA, and PENGUINS.
Coordinator thru Vice President
The Walt Disney Studios
Jun 1997 - May 2010
Led strategic marketing campaigns for IMAX blockbusters, initiating the move of IMAX
from an institutional film business to a home for Hollywood blockbusters.
Gained world-class team leadership and special event production experien
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1992 - 1997
Master of Business Administration (M.B.A.)
University of Southern California - Marshall School of Business