Developed high-impact creative campaigns from concept to completion, including branding packages, on-air promotion, social media content, trade show media and digital ads. Established procedures and quality standards for Motor Trend promotion department.
Results: Developed and executed branding strategy for migration to digital subscriber platform; produced social media strategy and content for design and execution; development and implementation of Motor Trend broadcast channel; broadcast advertising for Motor Trend Auto Shows, generating $200k in annual revenue.
Motor Trend Group
Aug 2014 – Present
Aug 2012 – Aug 2014
Greater Los Angeles Area
B2B advertising concept and copywriting for Virgin America; broadcast spot concept development for Huntington Beach Boulevard of Cars; broadcast spot and script development for Shelly Automotive Group/Mercedes Benz of Long Beach; concept animations for Jeopardy! title refresh; messaging and story development for original documentary on architectural sustainability of the 2102 Olympics; creative direction and motion design for Mattel, RainX, US Airways, Coastline College, Elastic TV, Silo Pictures.
Exec. Art Director
Post Modern Group
Feb 2010 – Nov 2012
2002 – 2009
Creative direction of motion design studio. Produced network identity, show titles, movie titles, and graphic sequences for broadcast, print, and web; client-facing business development and concept pitches; staffing and management, art direction, scheduling, and project supervision. Notable projects include: Hunting The Lost Symbol (Discovery), Verminators (Discovery), Pitchmen (TLC) Trinity Broadcasting Network Branding and Network Identity (TBN), Motorcycle Mania 4 (TLC), Biker Build-Off (TLC).
2006 – 2007
Art direction and design for show graphic packages, on-air promotions, broadcast and web graphic content; department staffing and management, art direction, scheduling, and project supervision.
Results: Developed promotion strategy with network leadership, implemented identity and broadcast elements for national launch into 25 million homes on Time Warner and Dish Network.
Art Director, On-Air promo
Aug 1995 – Dec 2001
Developed event and seasonal promotion with network executive staff, for marquee properties such as The Simpsons, 24, and American Idol; produced network identity and graphics for daily on-air promotion, with print and web integration. Art direction and supervision, reported to network executives.
California Polytechnic State University-San Luis Obispo
Caruso Ford wanted their advertising to communicate reliability and quality, but also acknowledge the reasons people depend on their cars - going places, getting the job done, and building a life.
Copywriting, storyboard, type design.
US Airways wanted to depart from the traditional safety video, to increase viewer awareness and take advantage of new branding opportunities. I worked with Post Modern Creative to create the concept and design the overall look and feel; our excellent friends at Wendel (Los Angeles) worked very hard on all the pesky details. Thanks!