Paul Walsleben

Location Los Angeles
Bio

Creative at Motor Trend Group

Creative Director Visual Artist Art Director
Projects
10 Projects

Work History

Creative, Motion Graphic Producer
Motor Trend Group
Aug 2014 – Present
El Segundo, CA
Developed high-impact creative campaigns from concept to completion, including branding packages, on-air promotion, social media content, trade show media and digital ads. Established procedures and quality standards for Motor Trend promotion department. Results: Developed and executed branding strategy for migration to digital subscriber platform; produced social media strategy and content for design and execution; development and implementation of Motor Trend broadcast channel; broadcast advertising for Motor Trend Auto Shows, generating $200k in annual revenue.
Creative
Motor Trend Group
Aug 2014 – Present
El Segundo
Creative
Freelance
Aug 2012 – Aug 2014
Greater Los Angeles Area
B2B advertising concept and copywriting for Virgin America; broadcast spot concept development for Huntington Beach Boulevard of Cars; broadcast spot and script development for Shelly Automotive Group/Mercedes Benz of Long Beach; concept animations for Jeopardy! title refresh; messaging and story development for original documentary on architectural sustainability of the 2102 Olympics; creative direction and motion design for Mattel, RainX, US Airways, Coastline College, Elastic TV, Silo Pictures.
Exec. Art Director
Post Modern Group
Feb 2010 – Nov 2012
Irvine, CA
Creative Director
Motor Studio
2002 – 2009
Los Angeles
Creative direction of motion design studio. Produced network identity, show titles, movie titles, and graphic sequences for broadcast, print, and web; client-facing business development and concept pitches; staffing and management, art direction, scheduling, and project supervision. Notable projects include: Hunting The Lost Symbol (Discovery), Verminators (Discovery), Pitchmen (TLC) Trinity Broadcasting Network Branding and Network Identity (TBN), Motorcycle Mania 4 (TLC), Biker Build-Off (TLC).
Art Director
ReelzChannel
2006 – 2007
Art direction and design for show graphic packages, on-air promotions, broadcast and web graphic content; department staffing and management, art direction, scheduling, and project supervision. Results: Developed promotion strategy with network leadership, implemented identity and broadcast elements for national launch into 25 million homes on Time Warner and Dish Network.
Art Director, On-Air promo
Fox Broadcasting
Aug 1995 – Dec 2001
Developed event and seasonal promotion with network executive staff, for marquee properties such as The Simpsons, 24, and American Idol; produced network identity and graphics for daily on-air promotion, with print and web integration. Art direction and supervision, reported to network executives.

Education

BS
California Polytechnic State University-San Luis Obispo
1981 – 1986

Skills