Rayna Cummings

Location New York
Bio

Freelance Fashion Stylist

Designer Creative Director Fashion Stylist
Projects
0 Projects

Work History

Fashion Stylist
Freelance
Sep 2015 - Present
Greater New York City Area
Associate Director, Style Management, Women's Designer + Contemporary RTW
Saks Direct
May 2015 - Sep 2015
Greater New York City Area
Spearheaded the expansion of Saks Direct’s cross-shopping experience to create a genuine styling program that drove significant revenue and greater customer engagement. Managed a team of employees responsible for all aspects of product shot photography. And produced and styled over 20 European photo shoots seasonally to enable the pre-selling of merchandise.
Style Manager, Women's Designer RTW
Saks Direct
Oct 2011 - May 2015
Greater New York City Area
Styled all Women’s Designer RTW and acted as a liaison between the merchants, vendors, digital and studio teams to ensure images were on-brand, visually impactful and an effective selling tool.
Fashion Stylist
Freelance
Jan 2009 - Oct 2011
Greater New York City Area
Commercial experience: Saks Fifth Avenue, Bloomingdales, Macy’s, Victoria’s Secret, Calvin Klein, Clinique, Gorsuch Ltd. and Vaseline. Editorial experience: LOVE, Turkish Vogue, Teen Vogue, Interview, Intermission, ShowStudio, The Last Magazine, Hercules, Dansk, Exit, Dossier and 25Magazine.
Jr. Market Editor
Saks Fifth Avenue
Mar 2006 - Jan 2009
Greater New York City Area
Streamlined Saks Fifth Avenue’s seasonal point-of-view across merchant teams, stores, and advertising by forecasting and presenting trend direction, and selecting eye-catching yet salable key items for the catalogs. Also, frequently attended market to seek out new and suitable collections for the stores.

Education

Bachelor of Science (BS)
Indiana University Bloomington
2001 - 2005

Skills