Managed press plan
Managed press outreach and push
Put together and executed press plan on article - he was captured four days before the article was supposed to come out, so adapted to changed time line and secured hits on every major network
Secured exclusive reveal of cover story and interview with writer Brian Hiatt on national morning show, as well as over 5mil impressions online and in print
Exclusive interview with 26 year old heir apparent Gus Wenner
Exclusively secured placement in WSJ for sale announcement
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