Since its inception in 2009, Subdrive has been focused on showcasing the best in up and coming electronic music through a platform that fits the internet generation, a digital electronic music brand. With label releases from up and coming talent, a long-running podcast, events at Soho House and nightclubs, as well as a panel series focused on the intersection of design, music, and tech.
The label's releases have included music from the likes of Mike Mago and Figure with support from some of the biggest players in the industry including Sasha, Damian Lazarus, Diplo, MSTRKRFT, Joris Voorn, Don Diablo, and many others.
Curated bookings at Subdrive events since 2009 have included BAILE, Jubilee, Love Taps, Alvin Risk, Sazon Booya, ETC! ETC!, Willy Joy, and many others. Subdrive has also held showcase events at Miami's Winter Music Conference/Miami Music Week, CMJ in New York City, and the Brooklyn Electronic Music Festival.
NBCUniversal Media, LLC
Apr 2015 - Apr 2018
New York, New York
Worked closely with a small cohesive product and design team as well as in-house and overseas developers on over 250 web, iOS, Android, and OTT (Apple TV, Roku, Amazon Fire) products across 29 different NBC and Telemundo local stations.
Responsibilities included developing new interactions (motion and static), management and mentorship of design and product interns, refinement of existing products and user flows, fulfilling market-specific needs, as well as helping our design team discover new methodology and design processes.
Dec 2014 - Apr 2015
In charge of all UX, UI, branding, and creative executions. I also assist with product
management and process. Work closely with the founders to execute the vision for the
future of LiquidTalent.
Manager of Creative Design
Sep 2011 - Aug 2014
New York, NY
In charge of all aspects of the company's branding, product UI and UX, as well as creative direction. Reported directly to the CMO to help guide the company's voice in identity and product.
Day to day I worked with the creative services and products teams to make sure every aspect (ideation, development, production) looks as great, pixel-perfect, and easy to understand for the user as possible.
Sep 2010 - Sep 2011
Creative design including branding, mockup production, and interface design for Burst
Media and its content channels.
Consulting Creative Director
Feb 2012 - Jan 2013
New York, NY
Dapprly is a social men's fashion app that helps guys dress better through social peer
reviews of their outfits. Assisted the founder improve branding guidelines and guide
user experience as well as overall interface design.
2006 - 2011
Oct 2008 - Jul 2010
Designed branding, newsletters, and books that were distributed across various HUD
offices as well as the White House.
Motion Graphics Designer
Mar 2008 - Apr 2010
Designed titles, motion graphics, and post-production for various film projects
including the Emmy-winning HBO documentary film "Roman Polanski: Wanted and
Feb 2005 - Apr 2010
Subdrive was started as a live radio show/podcast in Brooklyn at Pratt Institute and ultimately transformed into the digital record label.
Through the blog, our popular podcast, events, and promotions, Subdrive has helped give underground artists exposure and showcase trends and events in electronic music.
Consulting Art Director
Hepcat Music, LLC
Oct 2007 - 2008
Developed with a colleague an entire UI and UX for a social network concept built
around social music radio and event listings.
Jun 2007 - Sep 2007
Motion graphics and editing for various promotional videos.
2006 - 2007
Established a visual language for the YOSHITOSHI MIXED IN series which takes up and coming DJs and places a mix with a major city in the world.
The first release in the rebooted series was featured on iTunes and established a visual trend for the label.
Directed and designed the visual strategy for the talented singer-songwriter Janelle Kroll's various projects through the end of 2016 and through 2017. This included creating branding, merchandise, social media assets, and album art.