Richard Ashman

Location New York

Creative Director & Strategist

Graphic Designer Art Director Content Strategist
6 Projects

Work History

HLM Projects PTY LTD
Jan 2016 - Present
Sydney, Australia
Member of executive leadership team working on revolutionary communication application start-up & Property Development.
GROUP HEAD OF RETAIL - Consumer Electronics & Mobile divisions
Samsung Electronics
Aug 2012 - Oct 2015
Sydney, Australia
Lead retail strategy and operations, shopper facing retail experience, marketing and brand as well as improve knowledge and field capability across Mobile, IT & Consumer Electronics Divisions. 8 direct reports, 450 Staff, +250 Shop in Shop & 3 Brand Stores Developed and led a retail strategy executing best in class retail partner advocacy, in-store brand & shopper experiences and expanded retail capability. Led development and execution all shopper facing retail and experiential initiatives, including sales capability, L&D, field force and store operations as well as design, construction and retail branding to maximise Samsung’s market position, share and commercial performance.
Sydney Airport Corporation Limited
Oct 2008 - Aug 2012
Sydney Airport
Set and execute retail strategy to enhance passenger journey and shopper experience. A analytical and commercially focused leadership with Sydney Airport Corporation requiring the management of complex multi stakeholder relationships across government agencies, retail partners & airlines
OPERATIONS DIRECTOR - Australia & Asia Pacific
Lagardere Services Asia Pacific
Apr 2005 - Oct 2008
News, Gift, food/wine & FMCG Business | Australia & Asia Business +240 Stores | 2100 staff | 8 Direct Reports Responsible for leading Asia Pacific Retail Operations including; creation and delivery of group business strategy, budget and revenue planning, Mgt. & delivery, operations, as well execution of organic and acquisitive growth initiatives and business innovation
Mar 2003 - Apr 2005
Sydney CBD, Hornsby Westfield, Bondi Westfield & Macquarie Centre
Lead new store opening / led new and existing store teams to deliver a great shopping experience and commercial results. Overall operational and commercial leadership of large format Book, Music, Movies and Cafe retail stores.
State Manager NSW / ACT
Crazy John's
2001 - 2003
NSW Area Manager
EB Games
1996 - 2001


St Ives High School
Bachelor's degree
University of Technology Sydney