Member of executive leadership team working on revolutionary communication
application start-up & Property Development.
GROUP HEAD OF RETAIL - Consumer Electronics & Mobile divisions
Aug 2012 - Oct 2015
Lead retail strategy and operations, shopper facing retail experience, marketing and brand as well as improve knowledge and field capability across Mobile, IT & Consumer Electronics Divisions.
8 direct reports, 450 Staff, +250 Shop in Shop & 3 Brand Stores
Developed and led a retail strategy executing best in class retail partner advocacy, in-store brand & shopper experiences and expanded retail capability.
Led development and execution all shopper facing retail and experiential initiatives, including sales capability, L&D, field force and store operations as well as design, construction and retail branding to maximise Samsungs market position, share and commercial performance.
DUTY FREE RETAIL MANAGER
Sydney Airport Corporation Limited
Oct 2008 - Aug 2012
Set and execute retail strategy to enhance passenger journey and shopper experience.
A analytical and commercially focused leadership with Sydney Airport Corporation
requiring the management of complex multi stakeholder relationships across
government agencies, retail partners & airlines
OPERATIONS DIRECTOR - Australia & Asia Pacific
Lagardere Services Asia Pacific
Apr 2005 - Oct 2008
News, Gift, food/wine & FMCG Business | Australia & Asia Business +240 Stores | 2100 staff | 8 Direct Reports
Responsible for leading Asia Pacific Retail Operations including; creation and delivery of group business strategy, budget and revenue planning, Mgt. & delivery, operations, as well execution of organic and acquisitive growth initiatives and business innovation
Mar 2003 - Apr 2005
Sydney CBD, Hornsby Westfield, Bondi Westfield & Macquarie Centre
Lead new store opening / led new and existing store teams to deliver a great shopping
experience and commercial results.
Overall operational and commercial leadership of large format Book, Music, Movies and
Cafe retail stores.
Transformed the penthouse of Miami’s Faena Hotel into a verdant paradise for an Art Basel event that served as the global model for all future L’Eden activations.
MILLA SS18 Lookbook
Directed a shoot for a new women’s jewelry line inspired by the ‘Rive Gauche’ scene of Paris in the ‘60s.
CB2 x After Hours - LA
Directed an immersive VIP music series inspired by Tokyo nightlife in the ‘80s at CB2 stores around the country. Featuring DJ set by Dana Boulos and live performance by Kacy Hill.
CB2 x After Hours - NYC
Directed an immersive VIP music series inspired by Tokyo nightlife in the ‘80s at CB2 stores around the country. Featuring DJ set by Alejandra Sabillón and live performance by Francis & The Lights.
SK-II #ChangeDestiny Pop-Up
Art directed visuals, key art, invitations, and marketing materials for a special month-long pop-up event for iconic Japanese skincare brand SK-II in New York City, which featured special guests such as brand ambassador Cate Blanchett.
Creative Recreation FW17
Constructed a 360 re-brand campaign for the iconic LA sneaker company, helping them align with a new generation of creative underdogs. Featuring Keiynan Lonsdale (actor), King Vader (comedian), Dreezy (songwriter), Leaf (rapper), Rob $tone (rapper), and D33J (producer).