Richard Ashman

Location New York
Bio

Creative Director & Strategist

Graphic Designer Art Director Content Strategist
Projects
6 Projects

Work History

MANAGING DIRECTOR
HLM Projects PTY LTD
Jan 2016 - Present
Sydney, Australia
Member of executive leadership team working on revolutionary communication application start-up & Property Development.
GROUP HEAD OF RETAIL - Consumer Electronics & Mobile divisions
Samsung Electronics
Aug 2012 - Oct 2015
Sydney, Australia
Lead retail strategy and operations, shopper facing retail experience, marketing and brand as well as improve knowledge and field capability across Mobile, IT & Consumer Electronics Divisions. 8 direct reports, 450 Staff, +250 Shop in Shop & 3 Brand Stores Developed and led a retail strategy executing best in class retail partner advocacy, in-store brand & shopper experiences and expanded retail capability. Led development and execution all shopper facing retail and experiential initiatives, including sales capability, L&D, field force and store operations as well as design, construction and retail branding to maximise Samsung’s market position, share and commercial performance.
DUTY FREE RETAIL MANAGER
Sydney Airport Corporation Limited
Oct 2008 - Aug 2012
Sydney Airport
Set and execute retail strategy to enhance passenger journey and shopper experience. A analytical and commercially focused leadership with Sydney Airport Corporation requiring the management of complex multi stakeholder relationships across government agencies, retail partners & airlines
OPERATIONS DIRECTOR - Australia & Asia Pacific
Lagardere Services Asia Pacific
Apr 2005 - Oct 2008
Sydney
News, Gift, food/wine & FMCG Business | Australia & Asia Business +240 Stores | 2100 staff | 8 Direct Reports Responsible for leading Asia Pacific Retail Operations including; creation and delivery of group business strategy, budget and revenue planning, Mgt. & delivery, operations, as well execution of organic and acquisitive growth initiatives and business innovation
GENERAL MANAGER
Borders
Mar 2003 - Apr 2005
Sydney CBD, Hornsby Westfield, Bondi Westfield & Macquarie Centre
Lead new store opening / led new and existing store teams to deliver a great shopping experience and commercial results. Overall operational and commercial leadership of large format Book, Music, Movies and Cafe retail stores.
State Manager NSW / ACT
Crazy John's
2001 - 2003
NSW Area Manager
EB Games
1996 - 2001

Education

St Ives High School
Bachelor's degree
University of Technology Sydney

Skills