Rose Leadem

Location New York
Bio

publishing; curating; digital; pr for galleries & art institutions; director @ fergus mccaffrey

Art Curator Creative Director Content Strategist
Projects
4 Projects

Work History

Assistant Manager of Marketing
Fergus McCaffrey, Inc.
May 2019 - Present
Greater New York City Area
Marketing and Gallery Assistant
Fergus McCaffrey, Inc.
May 2018 - Present
Greater New York City Area
Freelance Writer
Entrepreneur Media
Nov 2017 - Feb 2019
Greater New York City Area
Online Editorial Assistant
Entrepreneur Media
May 2016 - Nov 2017
Greater New York City Area
• Write articles, interviews, and various content to be published on Entrepreneur.com; Beats include but not limited to travel, culture, fashion, technology, social entrepreneurship, office design • Pitch article ideas and collaborate with team members to brainstorm and produce unique story lines and angles • Provide administrative support to the Managing Editor, News Director and Editorial Director • Track the success of web and social media content using Google Analytics • Write copy, select imagery, and manage the social media content calendar for all weekend and overnight posts on Entrepreneur’s Instagram, Twitter, Facebook, and Google+ • Collaborate with entrepreneurs, PR agencies, and brands to brainstorm innovative content ideas to engage a wider readership and ensure all content aligns Entrepreneur’s standards and the interests of its audience • Display a high level of professionalism and strong written and verbal communication skills, interacting and developing relationships with colleagues, clients, executives, advertisers, entrepreneurs, and producers on a daily basis • Support the print team by transferring, formatting, and publishing magazine articles onto Entrepreneur.com • Manage partnerships with third-party publications for syndicating content on Entrepreneur.com • Write copy and assist in the production of Entrepreneur Network videos and Facebook Lives
Social Media and Branding Strategist
lokai
Oct 2015 - May 2016
Greater New York City Area
• Worked to establish editorial vision, tone, and creative direction for the Gen Z/Millennial brand’s social channels, resulting in a 500% increase in overall followers (2.5MM+ total social followers) • Wrote copy, selected imagery, created posts, and managed the content calendar for daily social media postings • Optimized social media posts and tracked performance daily using Google Analytics and Iconosquare • Developed superb customer service skills by responding to followers and ensuring that the community had a positive experience with Lokai on social media and that all consumer-facing activity was parallel to the Lokai brand • Worked and developed relationships with adventure and travel photographers to produce high quality images for use on Lokai’s website and social platforms • Managed and coordinated various agencies to bring seasonal campaigns to life through social media and marketing • Cultivated excellent copywriting and copyediting skills, writing Facebook ads and coordinating accompanying imagery and ad spend
Assistant (Intern)
Traction Artist Management
Jul 2015 - Sep 2015
Brooklyn
• Was responsible for efficiently managing the business and personal affairs of the CEO/Owner • Updated and managed portfolios of photographers, documenting and inputting any new and incoming artwork • Updated company website and social media pages including Facebook, Instagram, Twitter, Tumblr • Helped to manage the studio’s Dumbo office
Digital Media Intern
Levelwing
Jan 2015 - May 2015
Charleston, South Carolina Area
• Assisted in all aspects of digital marketing, including social media, search engine marketing, organic search engine optimization, web analytics, digital marketing strategy, and content writing for SEO initiatives • Developed and wrote marketing content executions that was deployed across partner social media channels • Learned SEO best practices and wrote meta content to support client SEO initiatives • Analyzed reports to create insights that would help drive digital marketing content strategies • Learned and used Adobe Photoshop to assist the creative and design teams
Fashion Intern
Rent The Runway
Aug 2012 - May 2015
Charleston, South Carolina Area
• Planned and executed various trunk shows and the annual fashion show for charity • Provided regular updates to students, Greek life and other residents about Rent the Runway promotions and events • Reached out to the greater Charleston community in an effort to increase RTR presence • Attended several meetings per week with other Rent the Runway reps and corporate officials based in New York • Assisted with various marketing ad-hoc campaigns

Education

Bachelor of Arts (BA)
College of Charleston
2011 - 2015

Skills