Samantha Charlip

Location New York

Creative Director at NBCUniversal

Creative Director Writer
1 Projects

Work History

Creative Director, Creative Partnerships
NBCUniversal Media, LLC
Mar 2019 - Present
New York, New York
Director of Content Development, The NBCU Content Studio
NBCUniversal Media, LLC
Mar 2017 - Mar 2019
New York, New York
-Outstanding creative and strategic leader with demonstrated track record for development and execution of successful multi-platform branded content and programming. -Develops original content grounded in insights for brands through collaboration with NBCU’s wide array of Creative/Content and Production. -Drives creative insights and strategy that lead to impactful content ideas. -Oversees projects from pitch to production, and ensures program is consistent with best practices across all screens and executed flawlessly. -Well-versed in all formats of media and distribution. -Expertise to write and pitch ideas to clients - and win. -Proven ability to create digital/multi-platform solutions and impactful brand narratives and drive development of high quality stories on behalf of brands.
Freelance Writer/Screenwriter
Jan 2007 - Present
WASHINGTON POST: Wrote pitch on assignment from WP Studio for multi-media narrative in partnership with client Charles Schwab. MAN OF ACTION: Wrote episode "Bad Penny" for 2016 Ben 10 reboot on Cartoon Network. EVOLUTION LABS: Wrote K-12 articles for educational start-up. THE GUARDIAN LABS: Worked with The Guardian's branded content division to produce an interactive campaign for a 1.2 million dollar global deal with Cisco. FANCLUB AGENCY: Pitched names and stunts for Lifetime branded movie nights. HUE GROUP: Wrote explainer video for big color data firm. TONGAL: Won story pitch for The Aveeno Story Project which was later developed into on-air commercial spot; Finalist - Idea pitch for Umphrey's McGee Music Video Project which was later developed into music video; Finalist - Idea pitch for Lenovo New Ways To Do More Project which was later developed into on-air commercial spot. SCHOLASTIC BOOK CLUBS: Wrote sales and web copy for COOL program and print copy for bookclub tears. ITVFEST: Wrote press releases for launch of iTV Fest, the independent television festival for pilots, web series, shorts and documentary films. GREEN MOUNTAIN MARKETING GROUP: Wrote sales, web and blog copy for a marketing and travel site about Southern Vermont. BARNES & NOBLES SPARKLIFE & MINDHUT: Blogged weekly for tween sites Sparklife and Mindhut about lifestyle and technology. QUIN STREET: Wrote SEO-focused articles on a variety of topics including online schools, the job market and home repair. NEW VIDEO: Wrote DVD box copy, sell sheet copy, electric sell sheet copy and online banner ads for independent films in New Video’s Docurama line and programs on A&E and The History Channel.
Writer/Producer, Branded Content
Sep 2015 - Feb 2017
New York, NY
One stop media agency. Wrote, developed and produced premium branded content. -Responsibilities included crafting all copy and creative for pitches, treatments, scripts and branded content marketing campaigns. -Sourced and developed talent relationships including production companies, directors and branded content influencers. -Led editorial voice and developmental strategy for the branded entertainment team. -Developed the slate for all new proactive pitches and content opportunities. -Wrote and concepted “Style Mix,” a nine episode series in partnership with Nordstrom about the intersection between fashion and music featuring former Victoria Secret Angel Erin Heatherton and artists including Hailee Steinfeld, Betty Who, Vince Staples and more. -Pitch for “What’s in My Room,” an original branded content series in partnership with Marriott Hotels, resulted in 825K of business.
Senior Writer/Producer, Digital (Spike TV)
Jun 2014 - Jun 2015
Greater New York City Area
-Supervised digital creative development projects for all shows under Spike brand. -Dictated direction of short form creative projects at on-set shoots. -Conceptualized and executed creative pitches for digital video content and experiences. -Liaised with outside vendors to ensure digital marketing content was on brand and strategically focused. -Worked with PR, marketing, promos and development to create seamless brand/show content and messaging. -Dictated creative, content and editorial strategy for Spike’s homepage and site pages. -Updated and built site pages using in house publishing tool, Isis.
Writer/Producer, On-Air Promos (Spike TV)
Mar 2012 - Aug 2012
-Developed and executed original concepts, scripts, pitches, and spots to generate audience engagement. -Worked closely with marketing and ad-sales to concept and create branded ad-spots and content. -Oversaw all aspects of pre- and post-production (record sessions, edit sessions, audio mixes). Managed editors, graphics and production as well as outside vendors. -Collaborated with other departments to create cross-promotional, evergreen content that could be repurposed in other ways and by other platforms. -Ensured that network tone, branding and objectives were considered in each piece of art and creative.
Producer, Connected Devices
Turner (Turner Broadcasting System, Inc)
Apr 2011 - Mar 2012
-Developed and produced truTV's original web programming slate. Repurposed on-air pilots for the web to generate increased revenue and promoted them via social and through connected devices. -Worked with editors, writers and graphics teams as well as outside production companies to assemble, brand, package and repurpose this raw TV footage into viral web content. -Created rights bible and worked with legal to secure rights and clearances for all music, talent and graphics. Collaborated with S&P to ensure language and tone were in accordance with company protocol. -Optimized content and tracked using analytics. -Created and edited short form clips for the web using Avid Media and pushed content through social to drive engagement. -Worked in Teamsite CMS to build out sites and video pages. -Wrote regular articles for truTV blogs Dumb As a Blog and Conspiratorium, some garnering nearly five hundred clicks in just over an hour. -Managed truTV's iTunes account and assisted in management of TV Everywhere to monetize content for mobile, iPad and other connected devices. -Led outside vendors on development of Connected Devices' video properties, educating development, production, marketing and ad-sales on specifics of new digital content platforms and their ability to serve as viable revenue streams.
Writer/Producer, Digital Media
A&E Television
Jan 2008 - Apr 2011
-Lead creative for over ten minisites including The Glades, Kirstie Alley’s Big Life, Hoarders, The Sopranos on A&E and Obsessed to meet tight deadlines and evolving schedules. -Developed and produced award-winning short form video content spots, articles, games, exclusive features and other interactive content to support A&E programming and television events as well as marketing and Ad-sales driven spots, contests and paid media. -Created cross-network contest/exclusive feature form on Teamsite CMS to better serve marketing and ad-sales needs for sponsored content. -Filmed and interviewed A&E talent in-house and out-of-state for video pieces and articles. -Spearheaded projects for multi-platform devices and content including mobile and blog-specific media. -Worked closely with production, development, marketing, PR, legal and business teams to determine content, branding and network expectations and vet content for S&P. -Developed strategic content to support on-air efforts and drafted content documentation including site specs, wireframes, business plans and production timelines. -Project managed through the development process including: scheduling, gathering content, coordination with outside vendors, content management, site development, QA, bug fixes and site roll-out. -Used Teamsite on a daily basis to upload photos, edit copy, build & edit HTML pages, change XML feeds, push through CSS updates and for general content management. Handcoded HTML pages for sites in production or sites that are in staging. -Directed a team including designers, SEO partners, developers and video producers as well as outside production companies and in-house production teams to assemble sites and exclusive content. -In-depth knowledge of the tools and protocols used for publishing content electronically and tracking analytics including: HTML, CSS, Brightcove Software, Omniture, Basecamp, Photoshop, Final Cut Pro and Teamsite CMS.


Master of Fine Arts (MFA)
New York University
2012 - 2014
Bachelor of Fine Arts (BFA)
Pratt Institute
2003 - 2006
Florida State University
2002 - 2003